If I didn’t already own this, how much would I spend to buy it?

We overvalue nonessentials like a nicer car or house, or even intangibles like the number of our followers on Twitter or the way we look in our Facebook photos. As a result, we neglect activities that are truly essential, like spending time with our loved ones, or nurturing our spirit, or taking care of our health.

I think we’ve been oversold the value of more and undersold the value of less.

The ability to choose cannot be taken away or even given away-it can only be forgotten.

Take a deep breath. Get present in the moment and ask yourself what is important this very second.

Remember that if you don’t prioritize your life someone else will.

I think we are in a non-essentialist bubble—everything seems important—so of course nothing is.

We often think of choice as a thing. But a choice is not a thing. Our options may be things, but a choice—a choice is an action. It is not just something we have but something we do.

There should be no shame in admitting to a mistake after all, we really are only admitting that we are now wiser than we once were.

The word priority was singular for 500 years—what does priorities mean—'many many first things.'

I'd rather be honest and lose than be dishonest and win