At an independent label, you have to figure out inventive ways to promote without spending the money.

I try not to take myself too seriously.

Once you really get into a song, other than just listening to it, it forces you to go 'oh, they did this. I never would have thought of doing that,' when you deconstruct it. It's something you really can't do sometimes when you're just listening to a song. You have to really get into it.