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Often creativity comes from a very pragmatic kind of well, what if we try this. How about this. You set some parameters and then work through the variations. It's hard to see something as a concept. It literally comes out of the hands on experiment.

Grant David McCracken

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Grant David McCracken
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Now that everyone is reinventing and innovating, advantage goes to those who keep at it. We need to greet even success with humility.
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Innovation got hip. It got cool. I prefer the people who investigate the world out a brute sense of curiosity, a fundamental sense of play.
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