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Often creativity comes from a very pragmatic kind of well, what if we try this. How about this. You set some parameters and then work through the variations. It's hard to see something as a concept. It literally comes out of the hands on experiment.

Grant David McCracken

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Grant David McCracken
Hard
Experiment
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Literally
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Kind
Creativity
Something
Often
Comes
Variations
Hands
Parameters
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More quotes by Grant David McCracken

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Finding the right people and giving power and letting them go find value in the world. That's got to be toughest. Really, its like the Spanish court in the 16th century saying, um, take this ship and go see what you can find. You have to believe in your sailors!
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Now that everyone is reinventing and innovating, advantage goes to those who keep at it. We need to greet even success with humility.
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Innovation got hip. It got cool. I prefer the people who investigate the world out a brute sense of curiosity, a fundamental sense of play.
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