Innovation got hip. It got cool. I prefer the people who investigate the world out a brute sense of curiosity, a fundamental sense of play.

Finding the right people and giving power and letting them go find value in the world. That's got to be toughest. Really, its like the Spanish court in the 16th century saying, um, take this ship and go see what you can find. You have to believe in your sailors!

Keeping the ship on course will be the first and most difficult order of business. Everyone is going to be piloting their organization through very high waters where things can change in an instant.

Now that everyone is reinventing and innovating, advantage goes to those who keep at it. We need to greet even success with humility.

Often creativity comes from a very pragmatic kind of well, what if we try this. How about this. You set some parameters and then work through the variations. It's hard to see something as a concept. It literally comes out of the hands on experiment.