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The point is... you'd better figure out what your Customers - the Customers you want - value. Because that's what they'll buy. Anything else is a waste of their money, and they'll figure that out in a hurry.
Gordon Bethune
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Gordon Bethune
Age: 83
Born: 1941
Born: August 29
Businessperson
Executive
Military City
USA
Gordon M. Bethune
Else
Customers
Anything
Figure
Better
Waste
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Value
Point
Values
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More quotes by Gordon Bethune
We tax air passengers like cigarettes and alcohol - we impose sin taxes on travellers.
Gordon Bethune
I don't think JetBlue has a better chance of being profitable than 100 other predecessors with new airplanes, new employees, low fares, all touchy-feely ... all of them are losers. Most of these guys are smoking ragweed.
Gordon Bethune
There are a lot of parallels between what we're doing and an expensive watch. It's very complex, has a lot of parts and it only has value when it's predictable and reliable.
Gordon Bethune
It's not about market share. If you have a successful company, you will get your market share. But to get a successful company, what do you have to have? The same metrics of success that your customer does.
Gordon Bethune
If you say three things in a row that make sense, people will vote for you.
Gordon Bethune
The substitute for knowledge is money.
Gordon Bethune
Most businesses fail because they want the right things but measure the wrong things, and they get the wrong results.
Gordon Bethune
You're only as good as your dumbest competitor.
Gordon Bethune
Since 1978 the record pretty well shows that no start-up airline . . . has really been successful, so the odds of JetBlue having long-term success are remote. I'm not going to say it can't happen because stranger things have happened, but I personally believe P.T. Barnum was, in that respect, correct.
Gordon Bethune
Whether I'm at the hangar or at the airport or on an airplane, I get respect. And that's the best part of my day.
Gordon Bethune
Every pilot thinks they're the best pilot in the world. I think I'm the best pilot.
Gordon Bethune
Do you know how much faster I can fix an airplane when I want to fix it than when I don't want to fix it?
Gordon Bethune
We're a stupid industry led by stupid people.
Gordon Bethune
You don't lie to your own doctor. You don't lie to your own attorney, and you don't lie to your employees.
Gordon Bethune
It all sounds almost silly, but the fact is that the only way to change a corporate culture is to just change it.
Gordon Bethune
I've spent my life as an airplane mechanic, pilot, aircraft manufacturer and airline CEO who never lost a life or an airplane. I am considerate of the risk we take every time we fly. I also know we need to fly and always to improve safety.
Gordon Bethune
You have to begin to put the infrastructure in place to put in high-speed trains...It should be a national priority. If the French can do it, why cant we?
Gordon Bethune
The airline business is the biggest team sport in the world. When you're all consumed with fighting among yourselves, your opponents can run over you every day.
Gordon Bethune
