Alexey Brodovitch used to say, Astonish me. We as the team at Bazaar hear that everyday because we want to surprise people.

I want technology to work for me, and my readers. People get confused that technology comes first. The ideas come first. You need to use the medium.

You have to deal with fast reaction of the news and putting it out in a very fast format, but that doesn't mean it can only mean that. I'm personally really looking forward to the opportunity of mini-movies, and taking that idea of moving fashion into different areas, and really bringing it to life.

I think it's a very shallow thought to think creative people can't do business. I am as proud of the fact that our magazine has a commercial success as I am that we're a critical success. I want people to realize that I'm very strategic in how I run Bazaar.

Knowing when you're not good at something and knowing when you are good at something is an art-form.

Life's too short not to enjoy what you're working on.

I'm active on Facebook and Twitter professionally, then personally I have my own Facebook account, but nobody knows my name or anything. I don't use it to connect with my friends, but I love to play on it.

I worked in fashion forecasting and I think that helps in being an editor because I love to know what's next, and I like to predict. I like to predict the trends going into the shows and normally I've organized all of our stories before we go. Fashion is my second language.

I love the return of sweetness and lace. Ladylike dressing is back and it's beautiful.

Fashion is much more than product. It's about entertainment and people feeling a part of something.

I firmly believe that Harper's Bazaar is the star. I am there to make it the best it possibly can be, but there should be no confusion. I want to put Harper's Bazaar front and center.

There are traditionalists, and there are people in the middle, which is where I am. I still get my newspaper delivered. I love the ritual of it. But I also jump into the cab when I leave home and I look at some BBC on my iPad.

Here's the thing: celebrities understand the power of original ideas because often that's why they act. They want to be in movies that tell a story. They know the power of iconic imagery. Often, you find that people really want to participate.

To me, I always listen to what my instincts tell me. The biggest mistakes I've ever made is when I've ignored what I know to be true in my heart.

It's just as important to let go and let somebody do what they're best at and other times, I'm very determined to get exactly what I know we need. It's that balance.