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I believe that style is the only real luxury,that is really desirable

Giorgio Armani

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Giorgio Armani
Age: 90
Born: 1934
Born: July 11
Entrepreneur
Fashion Designer
Luxury
Style
Real
Believe
Really
Desirable

More quotes by Giorgio Armani

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My success was also owed to career women who maybe had big legs or ample thighs, who felt well-protected by my fluid clothing that hid their flaws.
Giorgio Armani
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Remember that, in the end, the customer doesn't know, or care, if you are small or large as an organization - she or he only focuses on the garment hanging on the rail in the store.
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Remain true to yourself and your philosophy.
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The confident artist is a fool.
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Sports are fundamental for growing in a healthy way: they represent fair competition, strength, and exercise, which enhance the body's healthy balance and strengthen the mind.
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Today we no longer live in a way that is constrained by simple working or leisure environments - we travel, we work on laptops in coffee shops, we go out to dinner straight from work.
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Technical garments for sporting performance will, I believe, simply become more and more fit for purpose and will perform better and better. What is perhaps more interesting is how this technology will cross over into the fashion mainstream. We already see this trend in everything from footwear to outerwear.
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My brands all are unique in terms of their spirits, but they have the same Armani stamp. There is a level of taste which runs through every single product. Sitting side by side, they are perhaps more stimulating than they would be just on their own. It gives a new idea, a new proposal, a new perspective.
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To create something exceptional, your mindset must be relentlessly focused on the smallest detail.
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Youth culture adopts Armani and adapts it in its own way, as befits youthful enthusiasm.
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I love things that age well - things that don't date, that stand the test of time and that become living examples of the absolute best.
Giorgio Armani
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I've tried to find a new elegance. It's not easy because people want to be shocked. They want explosive fashion. But explosions don't last, they disappear immediately and leave nothing but ashes.
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Emphasize comfort without compromise.
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In the beginning, I thought that women needed protection, on a style level, to have the right impact to let them realize their desire for success. Now, many years later, women no longer need a masculine uniform. Women have changed.
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China approaches fashion with strong enthusiasm. And I believe that this enthusiasm can be translated into something interesting, economically speaking. Not only for my brand, but also for other brands.
Giorgio Armani
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I believe that my clothes can give people a better image of themselves - that it can increase their feelings of confidence and happiness.
Giorgio Armani
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Elegance is not catching somebody's eyes, it's staying in somebody's memory
Giorgio Armani
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It would be very hard for me to do things somebody else's way.
Giorgio Armani
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Of course, the muscular build of athletes is always a challenge for a designer, but my clothing's softness and comfort, which are central aspects of my stylistic vision, allow it to adapt to various physical builds effortlessly.
Giorgio Armani
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I sensed that women wanted to be a little different. My fluidity gave them a way of interpreting their bodies in a more personal, individual way.
Giorgio Armani