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To create something exceptional, your mindset must be relentlessly focused on the smallest detail.

Giorgio Armani

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Giorgio Armani
Age: 90
Born: 1934
Born: July 11
Entrepreneur
Fashion Designer
Exceptional
Smallest
Details
Focused
Focus
Create
Must
Relentlessly
Something
Detail

More quotes by Giorgio Armani

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Elegance is not catching somebody's eyes, it's staying in somebody's memory
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China approaches fashion with strong enthusiasm. And I believe that this enthusiasm can be translated into something interesting, economically speaking. Not only for my brand, but also for other brands.
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I am impressed with America's capacity for change, and their ability to bring someone as inspirational as Barack Obama into the White House.
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Working with Cate Blanchett, on and off the screen, has always been a highlight for me. She embodies the perfect combination of consummate actor and world-class fashion icon.
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I know that people who have been closely involved with my work for many years are terrified of having to answer to someone else, someone who is not me, and that it won't be me to help them in their problems. This is my real problem.
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I find that fashion recently has been a little too hasty. Often times, it's put together quickly to catch the attention of the media, and I didn't want to do that.
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Anyone who is passionate about what they do will have a better chance of connecting with future generations than those who simply follow transient trends. At least their work will have a distinctive character, and this is what people respond to, I believe.
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Technical garments for sporting performance will, I believe, simply become more and more fit for purpose and will perform better and better. What is perhaps more interesting is how this technology will cross over into the fashion mainstream. We already see this trend in everything from footwear to outerwear.
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Being famous very often means sacrificing your privacy and that of others. You have to impose on those close to you a pace and lifestyle that might be a bigger sacrifice for others than it is for you.
Giorgio Armani
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In the beginning, I thought that women needed protection, on a style level, to have the right impact to let them realize their desire for success. Now, many years later, women no longer need a masculine uniform. Women have changed.
Giorgio Armani
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You have to have doubts. I have collaborators I work with. I listen and then I decide. That's how it works.
Giorgio Armani
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The secret is to remain true to your aesthetic vision, so that people can see that you really believe passionately in what you are doing. That way, they can relate to your style. At the same time, you experiment-you try new things.
Giorgio Armani
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Italy is not widely thought of as a pioneer of youth culture in the way, say, the UK is.
Giorgio Armani
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I've tried to find a new elegance. It's not easy because people want to be shocked. They want explosive fashion. But explosions don't last, they disappear immediately and leave nothing but ashes.
Giorgio Armani
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Sports will always be important in global culture, and so fashion, as a reflection of cultural trends, will always incorporate influences from sports.
Giorgio Armani
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Remember that, in the end, the customer doesn't know, or care, if you are small or large as an organization - she or he only focuses on the garment hanging on the rail in the store.
Giorgio Armani
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The interesting thing about basketball is that it is played recreationally all over the world in playgrounds where people shoot hoops. Perhaps it is because of this that the look of the game seems to have been able to cross over into streetwear more easily than that of some sports that are confined to more specialist arenas.
Giorgio Armani
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My brands all are unique in terms of their spirits, but they have the same Armani stamp. There is a level of taste which runs through every single product. Sitting side by side, they are perhaps more stimulating than they would be just on their own. It gives a new idea, a new proposal, a new perspective.
Giorgio Armani
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Luxury is obviously the direction that interests me the most, but there is a lot of confusion between luxury and exhibitionism. For me, the concept of luxury is more traditional, more exclusive, more sophisticated than luxury for the masses.
Giorgio Armani
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When I was younger, I never laughed. I was always sour. If I look at pictures of me from the past, I never see a smile. I think it came out of my insecurity. I had a lot of complexes.
Giorgio Armani