We don't believe in splitting the experience. We don't believe in taking a row out and putting in motion seats [that shake and move in response to cues from a film]. If you walk into that auditorium you're going to have a communal experience.

In my lifetime, I've met a lot of people who never rode a wave, but we share the same consciousness. Surfing is a kind of a state of mind... I mean, it's a feeling that people have about their life that really, in a way, kind of makes them a surfer.

Our focus is on the forward end of things: the customer and what does he want to do? If you're buying underwear and household items ladders and everything else - I buy all sorts of stuff on Amazon Prime - why shouldn't I buy this? Any legal document, contract or otherwise, that prevents me from doing that, I don't want to be a part of.

I think I'm getting wealthy in ways that don't count at the bank.

If I can make an economic deal with Amazon that works for them and works for me, OK - I'll make it available. But I don't want to be part of restrictions that make life difficult for my guests.

If we can use technology to shorten the path between intention and action, that excites me.

There is wisdom in waves. Some surfers see it right away, others never do. To find success in surfing, we must learn to be in harmony with nature. This will bring a sense of peace. By sharing this peace, and contributing to other people's happiness, we can find the true meaning of life. Keep surfing . . .

What gods do you pray to?

The path between intention to watch a movie and the purchase of a ticket - I want to make it as short as possible. The holy grail is Amazon One Click. One tap and I own it.

Waves keep coming, that's the one thing you can count on in life

You have to strike the deals, and they have an interest in them. With a revenue share model where you're already splitting with the studios, you have to do something with Fandango and so on.

Surfing is attitude dancing.

Surfing is a deeply wonderful thing – anytime, anywhere and any way