Quote

But I love that feeling of utter depletion: It is an ecstatic sense of having committed myself to the absolute limit. But after recharging at night, I'm ready to go the next morning. Isn't that what life is all about?

George Lois

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George Lois
Age: 93
Born: 1931
Born: June 26
Art Director
Artist
Designer
Graphic Designer
Photographer
The Bronx
New York City
Life
Ready
Depletion
Feeling
Ecstatic
Morning
Utter
Sense
Limit
Feelings
Absolutes
Next
Absolute
Night
Committed
Love
Limits
Recharging

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The accurate measure of a human being is what he or she actually gets done.
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If you think people are dumb, you'll spend a lifetime doing dumb work.
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Advertising is poison gas. It should bring tears to your eyes, unhinge your nervous system and knock you out.
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In any creative industry, the fact that others are moving in a certain direction is always proof positive, at least to me, that a new direction is the only direction.
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Creativity can solve almost any problem. The creative act, the defeat of habit by originality, overcomes everything.
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The more creative you are the more trouble you're in. You have to be courageous!
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Most people work at keeping their job, rather than doing a good job. If you're the former, you're leading a meaningless life. If you're the latter, keep up the good work.
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Only mediocre ideas can be tested.
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Onwards and upwards, and never give your failures a second thought.
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A cautious creative is an oxymoron.
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Creativity can solve almost any problem.
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The business world worships mediocrity. Officially we revere free enterprise, initiative and individuality. Unofficially we fear it.
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To create great work, here's how you must spend your time: 1% Inspiration 9% Perspiration 90% Justification
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You can be cautious or you can be creative, but there’s no such thing as a Cautious Creative.
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I am in the poison gas business. Advertising should make you choke, make your eyes water, make you feel sick.
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Nothing comes from nothing. You must continuously feed the inner beast that sparks and inspires.
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Never, ever, work for bad people
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