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The accurate measure of a human being is what he or she actually gets done.

George Lois

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George Lois
Age: 93
Born: 1931
Born: June 26
Art Director
Artist
Designer
Graphic Designer
Photographer
The Bronx
New York City
Gets
Actually
Human
Humans
Done
Accurate
Measure

More quotes by George Lois

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Creativity can solve almost any problem.
George Lois
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In any creative industry, the fact that others are moving in a certain direction is always proof positive, at least to me, that a new direction is the only direction.
George Lois
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Follow your bliss. That which you love you must spend your life doing, as passionately and as perfectly as your heart, mind and instincts allow.
George Lois
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I am in the poison gas business. Advertising should make you choke, make your eyes water, make you feel sick.
George Lois
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Only mediocre ideas can be tested.
George Lois
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Creativity can solve almost any problem. The creative act, the defeat of habit by originality, overcomes everything.
George Lois
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A cautious creative is an oxymoron.
George Lois
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Never, ever, work for bad people
George Lois
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Nothing comes from nothing. You must continuously feed the inner beast that sparks and inspires.
George Lois
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Onwards and upwards, and never give your failures a second thought.
George Lois
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You can be cautious or you can be creative, but there’s no such thing as a Cautious Creative.
George Lois
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But I love that feeling of utter depletion: It is an ecstatic sense of having committed myself to the absolute limit. But after recharging at night, I'm ready to go the next morning. Isn't that what life is all about?
George Lois
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The more creative you are the more trouble you're in. You have to be courageous!
George Lois
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Most people work at keeping their job, rather than doing a good job. If you're the former, you're leading a meaningless life. If you're the latter, keep up the good work.
George Lois
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The business world worships mediocrity. Officially we revere free enterprise, initiative and individuality. Unofficially we fear it.
George Lois
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To create great work, here's how you must spend your time: 1% Inspiration 9% Perspiration 90% Justification
George Lois
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Advertising is poison gas. It should bring tears to your eyes, unhinge your nervous system and knock you out.
George Lois
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Never listen to music when you're trying go come up with a Big Idea.
George Lois
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If you think people are dumb, you'll spend a lifetime doing dumb work.
George Lois