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To create great work, here's how you must spend your time: 1% Inspiration 9% Perspiration 90% Justification

George Lois

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George Lois
Age: 93
Born: 1931
Born: June 26
Art Director
Artist
Designer
Graphic Designer
Photographer
The Bronx
New York City
Work
Perspiration
Time
Justification
Spend
Design
Inspiration
Create
Must
Great

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A cautious creative is an oxymoron.
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But I love that feeling of utter depletion: It is an ecstatic sense of having committed myself to the absolute limit. But after recharging at night, I'm ready to go the next morning. Isn't that what life is all about?
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I am in the poison gas business. Advertising should make you choke, make your eyes water, make you feel sick.
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Never, ever, work for bad people
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Only mediocre ideas can be tested.
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You can be cautious or you can be creative, but there’s no such thing as a Cautious Creative.
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Most people work at keeping their job, rather than doing a good job. If you're the former, you're leading a meaningless life. If you're the latter, keep up the good work.
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In any creative industry, the fact that others are moving in a certain direction is always proof positive, at least to me, that a new direction is the only direction.
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Never listen to music when you're trying go come up with a Big Idea.
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Onwards and upwards, and never give your failures a second thought.
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The more creative you are the more trouble you're in. You have to be courageous!
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Advertising is poison gas. It should bring tears to your eyes, unhinge your nervous system and knock you out.
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Creativity can solve almost any problem. The creative act, the defeat of habit by originality, overcomes everything.
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If you think people are dumb, you'll spend a lifetime doing dumb work.
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Creativity can solve almost any problem.
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The business world worships mediocrity. Officially we revere free enterprise, initiative and individuality. Unofficially we fear it.
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Nothing comes from nothing. You must continuously feed the inner beast that sparks and inspires.
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The accurate measure of a human being is what he or she actually gets done.
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Follow your bliss. That which you love you must spend your life doing, as passionately and as perfectly as your heart, mind and instincts allow.
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