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Remember the guy in the 80s walking around with a boombox on his shoulder? Why'd he do that? Because it told a story about who he was. Expressing yourself is big business.
Gary Vaynerchuk
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Gary Vaynerchuk
Age: 49
Born: 1975
Born: November 14
Author
Computer Scientist
Entrepreneur
Orator
Podcaster
Technology Evangelist
Winegrower
Writer
Babrujsk
Garyvee
Gennady Vaynerchuk
Gary Vee
Gary V
Business
Expressing
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Shoulder
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Anyone working for a big company might be skeptical that a large business, or even a strictly online business, can form the same kind of friendly, loyal relationship with customers as a local retailer. I'm saying it's already been done because I lived it.
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As much as I love crisp, clean whites, there's always a time for rich but balanced Chardonnays with oak, especially at Thanksgiving.
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More contact means more sharing of information, gossiping, exchanging, engaging - in short, more word of mouth.
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We are in control of the one asset that we all give the most f#%ks about, and that is time.
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Storytelling is the game. It's what we all do.
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I think what's happening for me, it's fun to see other things besides Facebook and Twitter take hold. The maturity of Tumblr as a real player is exciting. I think Pinterest has proved to be a major player. It's fun to see Instagram become a major player. It's fun to watch things like SnapChat, and Vine, try to vie to be the next thing.
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Your legacy is being written by yourself. Make the right decisions.
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I always say that the real success of Wine Library wasn't due to the videos I posted, but to the hours I spent talking to people online afterward, making connections and building relationships.
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People are chasing cash, not happiness. When you chase money, you're going to lose. You're just going to. Even if you get the money, you're not going to be happy.
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The truth is that finding happiness in what you do every day is so imperative.
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Relationships are leverage. If you give value to someone else first, you have leverage.
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I hate recording all the shows for the week in one day, because I want to be able to mention current events and pop culture. If Madonna punches Britney in the face today, I want to reference that on 'Wine Library TV' tomorrow. Monday's episode is always the best, because it's hot off the press.
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Use every customer point of contact to weave stories about who you are and what your brand stands for.
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From age 16, I lived and breathed wine. I read every magazine and book about wine.
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I have no interest in going to Egypt and seeing the pyramids. I'm just not that kind of dude.
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I didn't start with a lot. I have friends who started with a lot who have now built on top of it, and I'm impressed because I used to think that was a disadvantage. I think there are a million ways to do it.
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Publicly, they claim to be thrilled to have the opportunity to engage directly with their customers privately, they suspect, maybe even fervently hope, that Facebook and its spawn are fads.
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