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The only differentiator in the game is your passion and your hustle.

Gary Vaynerchuk

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Gary Vaynerchuk
Age: 49
Born: 1975
Born: November 14
Author
Computer Scientist
Entrepreneur
Orator
Podcaster
Technology Evangelist
Winegrower
Writer
Babrujsk
Garyvee
Gennady Vaynerchuk
Gary Vee
Gary V
Differentiator
Hustle
Game
Passion
Games

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Micro-Content + Community Management = Effective Social Media Marketing
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What's the ROI of your Mom?
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Know the philosophy, know the details, and ignore everything in the middle.
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We're living in an era where word-of-mouth is on steroids.
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Great marketing is all about telling your story in such a way that it compels people to buy what you are selling.
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When we launched the WineLibrary website in 1996, I didn't even own a computer yet. I just understood that there was an opportunity here to market in a different way.
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Give, give, give, give… Ask.
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I would argue heavily that the time that has been allocated to social used to come from television, and people are benefitting from it. People who are saying, 'Aw, you're spending all your time on Facebook, or all your time on Twitter,' I'd like to understand what the person used to do with that time.
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I'm not afraid to call a wine that tastes like Skittles or green peppers mixed with orange marmalade. I'll say, 'It tastes like chicken.' I mean, that's not what people think of when they think of wine, but that's what it tastes like to me and it hits home.
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Remember the guy in the 80s walking around with a boombox on his shoulder? Why'd he do that? Because it told a story about who he was. Expressing yourself is big business.
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I think what's happening for me, it's fun to see other things besides Facebook and Twitter take hold. The maturity of Tumblr as a real player is exciting. I think Pinterest has proved to be a major player. It's fun to see Instagram become a major player. It's fun to watch things like SnapChat, and Vine, try to vie to be the next thing.
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You cannot underestimate the sharpness of people’s BS radar. They can spot a soulless, bureaucratic tactic a million miles away.
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Legacy is greater than currency.
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Market like the year you are in.
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Jets are probably $2.7 or $2.8 billion. I'm nowhere close to that. The good news is I don't want to buy the Jets tomorrow. I love the journey of being an entrepreneur more than I like of the idea of buying the Jets.
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Really, truly, try to figure out what your palate is all about. If you've determined that you don't like dirty old stinky wine - old-world flavors - you probably like new-world fruit bombs. Stick to Shirazes and California Cabernets or Zinfandels.
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Make every decision based on your last years of life instead of your next 10.
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Storytelling is the game. It's what we all do. It's why Nike is Nike, it's why Apple is Apple, it's why Walt Disney built Disney World and it's why Vince McMahon makes a billion dollars.
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You didn't grow up driving...you figured it out.
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I attract a crowd, not because I'm an extrovert or I'm over the top or I'm oozing with charisma. It's because I care.
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