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It’s not about how much you sleep. It’s what you do while you’re awake.
Gary Vaynerchuk
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Gary Vaynerchuk
Age: 48
Born: 1975
Born: November 14
Author
Computer Scientist
Entrepreneur
Orator
Podcaster
Technology Evangelist
Winegrower
Writer
Babrujsk
Garyvee
Gennady Vaynerchuk
Gary Vee
Gary V
Awake
Sleep
Much
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The best marketing strategy ever: CARE
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Remember the guy in the 80s walking around with a boombox on his shoulder? Why'd he do that? Because it told a story about who he was. Expressing yourself is big business.
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I pride myself in listening. When you have people paying attention to you, your biggest job is to listen what they want. Deliver what your community wants.
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Know the philosophy, know the details, and ignore everything in the middle.
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Publicly, they claim to be thrilled to have the opportunity to engage directly with their customers privately, they suspect, maybe even fervently hope, that Facebook and its spawn are fads.
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I hate recording all the shows for the week in one day, because I want to be able to mention current events and pop culture. If Madonna punches Britney in the face today, I want to reference that on 'Wine Library TV' tomorrow. Monday's episode is always the best, because it's hot off the press.
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If you're not putting out relevant content in relevant places, you don't exist.
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Eighty-five per cent of the crowd is going to fall in love with me - they're going to feel it, wow. But fifteen per cent are going to think, 'This guy is obnoxious.' I spend enormous time with them - every negative review of 'Crush It!' on Amazon has a response from me - and I can probably bring back ten of the fifteen.
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Look yourself in the mirror and ask yourself, what do I want to do everyday for the rest of my life. Do that!
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I've done really well on one core principle which is, I think I have an intuitive ability to understand consumer behavior more than the average bear, and I'm not scared to bet the farm on that gut feeling.
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I know if I stopped hosting 'Wine Library TV,' we'd probably lose 75 percent of our audience, but the remaining 25 percent is still a big number.
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It's a very painful, eye-opening experience to realize, Wait a minute, my dad actually doesn't want me to be successful because he's not happy. Whether you call it misery loves company, it's not like parents are bad people. It's a human trait. It's just a thing.
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It's about stories. If I can tell the story to America, whether it's Riesling or a boxer from Harlem, it will sell. I know on my gravestone it's going to be, 'Storyteller.'
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The reason I was able to grow my business was that every day, after producing 30 minutes of wine television, I spent 15 hours a day replying to every single person's e-mail and every single person's Twitter @ reply.
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