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Company culture is the backbone of any successful organization.

Gary Vaynerchuk

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Gary Vaynerchuk
Age: 48
Born: 1975
Born: November 14
Author
Computer Scientist
Entrepreneur
Orator
Podcaster
Technology Evangelist
Winegrower
Writer
Babrujsk
Garyvee
Gennady Vaynerchuk
Gary Vee
Gary V
Company
Culture
Backbone
Organization
Successful

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From age 16, I lived and breathed wine. I read every magazine and book about wine.
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I would argue heavily that the time that has been allocated to social used to come from television, and people are benefitting from it. People who are saying, 'Aw, you're spending all your time on Facebook, or all your time on Twitter,' I'd like to understand what the person used to do with that time.
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Focus on your strengths, not your weaknesses.
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I definitely think there's some way to understand how people emotionally feel about somebody, but I don't think data collects it. They're not going to click your bit.ly link or click your TweetMeme retweet every time.
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The incredible brand awareness and bottom-line profits achievable through social media marketing require hustle, heart, sincerity, constant engagement, long-term commitment, and most of all, artful and strategic storytelling.
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Stop crying... keep hustling.
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Care Immensely or Die: This is a bigger culture shift than you realize.
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Stop whining, start hustling.
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Anyone working for a big company might be skeptical that a large business, or even a strictly online business, can form the same kind of friendly, loyal relationship with customers as a local retailer. I'm saying it's already been done because I lived it.
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On Facebook, the definition of great content is not the content that makes the most sales, but the content that people most want to share with others.
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I know I could be the host of 'SportsCenter' in two years if I changed my show today to sports.
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If you're not putting out relevant content in relevant places, you don't exist.
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You can't read about push ups. You gotta do them.
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It's a very painful, eye-opening experience to realize, Wait a minute, my dad actually doesn't want me to be successful because he's not happy. Whether you call it misery loves company, it's not like parents are bad people. It's a human trait. It's just a thing.
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Now, if you truly understand how marketing works today, you know there is no individual six-month campaign there's only the 365-day campaign, during which you produce new content daily.
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I'm not afraid to call a wine that tastes like Skittles or green peppers mixed with orange marmalade. I'll say, 'It tastes like chicken.' I mean, that's not what people think of when they think of wine, but that's what it tastes like to me and it hits home.
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Know the philosophy, know the details, and ignore everything in the middle.
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The reason I became successful is because I touched. I touched my community.
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Eighty-five per cent of the crowd is going to fall in love with me - they're going to feel it, wow. But fifteen per cent are going to think, 'This guy is obnoxious.' I spend enormous time with them - every negative review of 'Crush It!' on Amazon has a response from me - and I can probably bring back ten of the fifteen.
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