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You cannot underestimate people's ability to spot a soulless, bureaucratic tactic a million miles away. It's a big reason why so many companies that have dipped a toe in social media waters have failed miserably.
Gary Vaynerchuk
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Gary Vaynerchuk
Age: 49
Born: 1975
Born: November 14
Author
Computer Scientist
Entrepreneur
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Technology Evangelist
Winegrower
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Babrujsk
Garyvee
Gennady Vaynerchuk
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More quotes by Gary Vaynerchuk
If there's a problem, we at Wine Library never tell ourselves that once we handle this issue, we'll never have to deal with the person again. We talk to every single person as though we're going to wind up sitting next to that person at his or her mother's house that night for dinner.
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Relationships are leverage. If you give value to someone else first, you have leverage.
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Innovation doesn't care about anyone.
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Legacy is greater than currency.
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Word of mouth works now, much more than ever. @-reply every single person.
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The reason we love our parents is because they loved us first. Every single company should take this advice.
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Brands mature over time, like a marriage. The bond you feel with your spouse is different than when you first met each other. Excitement and discovery are replaced by comfort and depth.
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When we launched the WineLibrary website in 1996, I didn't even own a computer yet. I just understood that there was an opportunity here to market in a different way.
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It's lonely at the top - if you don't like that, then you don't start a company.
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What makes a good client, to me, is one that signed on for the strategy as well as the execution, not just the end product.
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No matter who you are or what kind of company or organization you work for, your number-one job is to tell your story to the consumer wherever they are, and preferably at the moment they are deciding to make a purchase.
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Good salespeople sell value and social media is the best place to find this value because of its transparency.
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We're living in an era where word-of-mouth is on steroids.
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Storytelling is the game. It's what we all do.
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It (Twitter) closes the six degrees of separation to one degree of separation
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The biggest gains come from associating with people u DONT agree with!
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It's about stories. If I can tell the story to America, whether it's Riesling or a boxer from Harlem, it will sell. I know on my gravestone it's going to be, 'Storyteller.'
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I'm a big fan of Mashable and TechCrunch and other outlets like that, but TechMeme obviously does an amazing job of aggregating.
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Even though I'm a hype man myself, I like the practicality of it all. People who understand how to turn a profit. At the end of the day, this is still business so I'm looking for real practical knowledge of how to actually make money, not necessarily raise it.
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Don't worry skills are cheap, passion is priceless. If you're passionate about your content and you know it and do it better than anyone else, even with few formal business skills you have the potential to create a million-dollar business.
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