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You cannot underestimate people's ability to spot a soulless, bureaucratic tactic a million miles away. It's a big reason why so many companies that have dipped a toe in social media waters have failed miserably.

Gary Vaynerchuk

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Gary Vaynerchuk
Age: 48
Born: 1975
Born: November 14
Author
Computer Scientist
Entrepreneur
Orator
Podcaster
Technology Evangelist
Winegrower
Writer
Babrujsk
Garyvee
Gennady Vaynerchuk
Gary Vee
Gary V
Many
Company
Spot
Miserably
People
Ability
Spots
Tactic
Water
Failed
Bureaucratic
Bigs
Companies
Soulless
Social
Miles
Tactics
Away
Million
Waters
Cannot
Media
Toes
Reason
Millions
Underestimate
Dipped

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If you do not care about your end user immensely, especially in the next few years, your brand will die.
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I'm just always looking forwards. I spend very little time, looking backwards.
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IQ is a commodity, data is a commodity. I'm far more interested in watching people interact at a restaurant with their smartphone. We can all read 'Tech Crunch,' 'Ad Age.' I would rather be living in the trenches. I would rather be going to Whole Foods in Columbus Circle to watch people shop with their smartphones.
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If you know exactly what you want to be, you need to spend as much time as possible with people who are actually that already.
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