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You cannot underestimate people's ability to spot a soulless, bureaucratic tactic a million miles away. It's a big reason why so many companies that have dipped a toe in social media waters have failed miserably.

Gary Vaynerchuk

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Gary Vaynerchuk
Age: 48
Born: 1975
Born: November 14
Author
Computer Scientist
Entrepreneur
Orator
Podcaster
Technology Evangelist
Winegrower
Writer
Babrujsk
Garyvee
Gennady Vaynerchuk
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It's still so rare for anyone to be personally acknowledged by a brand that the impact of such a simple, polite gesture on a customer's buying habits could be huge.
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I spent all my time in the clouds or the dirt and that is why I think I’m successful
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On Facebook, the definition of great content is not the content that makes the most sales, but the content that people most want to share with others.
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It's not about what you're saying, it's about how you listen.
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Eighty-five per cent of the crowd is going to fall in love with me - they're going to feel it, wow. But fifteen per cent are going to think, 'This guy is obnoxious.' I spend enormous time with them - every negative review of 'Crush It!' on Amazon has a response from me - and I can probably bring back ten of the fifteen.
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If you know exactly what you want to be, you need to spend as much time as possible with people who are actually that already.
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I attract a crowd, not because I'm an extrovert or I'm over the top or I'm oozing with charisma. It's because I care.
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Use every customer point of contact to weave stories about who you are and what your brand stands for.
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Okay, let's talk about cartoon labels for half a second - some people think anything with a dog or a car or a colorful alien is garbage, which is not true. Look at Big Moose Red. It's, like, a $6 wine with a cheesy label, and it's actually a solid wine.
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Business is a marathon, and most of society thinks it's a sprint.
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I want to own the New York Jets, that's what I want. And I absolutely believe I am going to own the Jets.
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More contact means more sharing of information, gossiping, exchanging, engaging - in short, more word of mouth.
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A penguin cannot become a giraffe, so just be the best penguin you can be.
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Good salespeople sell value and social media is the best place to find this value because of its transparency.
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What you do after you create your content is what truly counts.
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It scares the living crap out of me how good wine is at ten dollars.
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