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I think of customer service as an offense and not a defense

Gary Vaynerchuk

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Gary Vaynerchuk
Age: 48
Born: 1975
Born: November 14
Author
Computer Scientist
Entrepreneur
Orator
Podcaster
Technology Evangelist
Winegrower
Writer
Babrujsk
Garyvee
Gennady Vaynerchuk
Gary Vee
Gary V
Thinking
Customer
Offense
Customers
Defense
Service
Think

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The reason I was able to grow my business was that every day, after producing 30 minutes of wine television, I spent 15 hours a day replying to every single person's e-mail and every single person's Twitter @ reply.
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I do not believe that people want to work hard enough and they want to find the quick Twitter, SEO. Anybody who's obsessed with SEO has lost already, period. I believe that firmly.
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If there's a problem, we at Wine Library never tell ourselves that once we handle this issue, we'll never have to deal with the person again. We talk to every single person as though we're going to wind up sitting next to that person at his or her mother's house that night for dinner.
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VaynerMedia filters the world how humans interact. This is how people are going to make buying decisions.
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If you're not putting out relevant content in relevant places, you don't exist.
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Great marketing is all about telling your story in such a way that it compels people to buy what you are selling.
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Relationships are leverage. If you give value to someone else first, you have leverage.
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Okay, let's talk about cartoon labels for half a second - some people think anything with a dog or a car or a colorful alien is garbage, which is not true. Look at Big Moose Red. It's, like, a $6 wine with a cheesy label, and it's actually a solid wine.
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Storytelling is the game. It's what we all do.
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It's lonely at the top - if you don't like that, then you don't start a company.
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Focus on your strengths, not your weaknesses.
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Your legacy is being written by yourself. Make the right decisions.
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Now, if you truly understand how marketing works today, you know there is no individual six-month campaign there's only the 365-day campaign, during which you produce new content daily.
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It’s not about how much you sleep. It’s what you do while you’re awake.
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Do what makes you happy. Keep it simple. Do the research. Work hard. Look ahead.
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Many people who I respected were disappointed when I started 'Wine Library TV.' They thought I was dumbing down wine, but I always knew I was one of the biggest producers of new wine drinkers in the world, and people are realizing it now.
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