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The incredible brand awareness and bottom-line profits achievable through social media marketing require hustle, heart, sincerity, constant engagement, long-term commitment, and most of all, artful and strategic storytelling.
Gary Vaynerchuk
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Gary Vaynerchuk
Age: 49
Born: 1975
Born: November 14
Author
Computer Scientist
Entrepreneur
Orator
Podcaster
Technology Evangelist
Winegrower
Writer
Babrujsk
Garyvee
Gennady Vaynerchuk
Gary Vee
Gary V
Heart
Bottom
Sincerity
Long
Constant
Brand
Awareness
Require
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Brands
Artful
Media
Incredible
Hustle
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Marketing
Profits
Term
Profit
Strategic
Social
Commitment
Engagement
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The reason I became successful is because I touched. I touched my community.
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I'm a big fan of Mashable and TechCrunch and other outlets like that, but TechMeme obviously does an amazing job of aggregating.
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I love people, and the hustle.
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Publicly, they claim to be thrilled to have the opportunity to engage directly with their customers privately, they suspect, maybe even fervently hope, that Facebook and its spawn are fads.
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It's easy to dream about it ... Much harder to execute it ....Work!
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Relationships are leverage. If you give value to someone else first, you have leverage.
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I find it fascinating that a lot of business books that do well are from people who've never made any money in business.
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As much as I love crisp, clean whites, there's always a time for rich but balanced Chardonnays with oak, especially at Thanksgiving.
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Business is a marathon, and most of society thinks it's a sprint.
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Beaujolais is so underrated.
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You can't read about push ups. You gotta do them.
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Really, truly, try to figure out what your palate is all about. If you've determined that you don't like dirty old stinky wine - old-world flavors - you probably like new-world fruit bombs. Stick to Shirazes and California Cabernets or Zinfandels.
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Stop crying... keep hustling.
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You have to respect your parents. They are giving you an at-bat. If you're an entrepreneur and go into the family business, you want to grow fast. Patience is important. But respect the other party... My dad and I pulled it off because we really respect each other.
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If there's a problem, we at Wine Library never tell ourselves that once we handle this issue, we'll never have to deal with the person again. We talk to every single person as though we're going to wind up sitting next to that person at his or her mother's house that night for dinner.
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What you do after you create your content is what truly counts.
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Word of mouth works now, much more than ever. @-reply every single person.
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It's still so rare for anyone to be personally acknowledged by a brand that the impact of such a simple, polite gesture on a customer's buying habits could be huge.
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Anyone working for a big company might be skeptical that a large business, or even a strictly online business, can form the same kind of friendly, loyal relationship with customers as a local retailer. I'm saying it's already been done because I lived it.
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Saying hello doesn't have an ROI. It's about building relationships.
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