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It (Twitter) closes the six degrees of separation to one degree of separation

Gary Vaynerchuk

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Gary Vaynerchuk
Age: 49
Born: 1975
Born: November 14
Author
Computer Scientist
Entrepreneur
Orator
Podcaster
Technology Evangelist
Winegrower
Writer
Babrujsk
Garyvee
Gennady Vaynerchuk
Gary Vee
Gary V
Closes
Twitter
Separation
Degree
Six
Degrees

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Storytelling is the game. It's what we all do. It's why Nike is Nike, it's why Apple is Apple, it's why Walt Disney built Disney World and it's why Vince McMahon makes a billion dollars.
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Business is a marathon, and most of society thinks it's a sprint.
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When the tech geeks talk, I pay close attention.
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If you do not care about your end user immensely, especially in the next few years, your brand will die.
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We are in control of the one asset that we all give the most f#%ks about, and that is time.
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I know I could be the host of 'SportsCenter' in two years if I changed my show today to sports.
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Care Immensely or Die: This is a bigger culture shift than you realize.
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It's still so rare for anyone to be personally acknowledged by a brand that the impact of such a simple, polite gesture on a customer's buying habits could be huge.
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On Facebook, the definition of great content is not the content that makes the most sales, but the content that people most want to share with others.
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Word of mouth works now, much more than ever. @-reply every single person.
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When I was 17 or 18 I wanted to become a wine expert, and my parents wouldn't let me drink. So I was devastated. All I could do was read, and I read and I read. And I'd read something like, you know, 'Subtle hints of cassis.
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The reason I was able to grow my business was that every day, after producing 30 minutes of wine television, I spent 15 hours a day replying to every single person's e-mail and every single person's Twitter @ reply.
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More contact means more sharing of information, gossiping, exchanging, engaging - in short, more word of mouth.
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The incredible brand awareness and bottom-line profits achievable through social media marketing require hustle, heart, sincerity, constant engagement, long-term commitment, and most of all, artful and strategic storytelling.
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IQ is a commodity, data is a commodity. I'm far more interested in watching people interact at a restaurant with their smartphone. We can all read 'Tech Crunch,' 'Ad Age.' I would rather be living in the trenches. I would rather be going to Whole Foods in Columbus Circle to watch people shop with their smartphones.
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I don't know how you can justify leaving any engagement behind in the social Web of 2011.
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What makes a good client, to me, is one that signed on for the strategy as well as the execution, not just the end product.
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I find it fascinating that a lot of business books that do well are from people who've never made any money in business.
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Vince McMahon is one of the greatest storytellers of all time, but WWE's not striving for the kind of innovation it's capable of.
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