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Use every customer point of contact to weave stories about who you are and what your brand stands for.

Gary Vaynerchuk

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Gary Vaynerchuk
Age: 49
Born: 1975
Born: November 14
Author
Computer Scientist
Entrepreneur
Orator
Podcaster
Technology Evangelist
Winegrower
Writer
Babrujsk
Garyvee
Gennady Vaynerchuk
Gary Vee
Gary V
Every
Brand
Brands
Stands
Customers
Contact
Point
Use
Weave
Stories
Customer

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It's a very painful, eye-opening experience to realize, Wait a minute, my dad actually doesn't want me to be successful because he's not happy. Whether you call it misery loves company, it's not like parents are bad people. It's a human trait. It's just a thing.
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No matter who you are or what kind of company or organization you work for, your number-one job is to tell your story to the consumer wherever they are, and preferably at the moment they are deciding to make a purchase.
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We're living in an era where word-of-mouth is on steroids.
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Content is king, but marketing is queen, and runs the household.
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Hustling is putting every minute and all your effort into achieving the goal at hand.
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I have no understanding as to why you wouldn't try to make what you're passionate about work for you.
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The only differentiator in the game is your passion and your hustle.
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As much as I love crisp, clean whites, there's always a time for rich but balanced Chardonnays with oak, especially at Thanksgiving.
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More contact means more sharing of information, gossiping, exchanging, engaging - in short, more word of mouth.
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Remember the guy in the 80s walking around with a boombox on his shoulder? Why'd he do that? Because it told a story about who he was. Expressing yourself is big business.
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Eighty-five per cent of the crowd is going to fall in love with me - they're going to feel it, wow. But fifteen per cent are going to think, 'This guy is obnoxious.' I spend enormous time with them - every negative review of 'Crush It!' on Amazon has a response from me - and I can probably bring back ten of the fifteen.
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I have as big of an ego as it gets, but I have, stunningly, a lot of humility considering some of the accomplishments I've had.
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Storytelling is the game. It's what we all do.
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Your legacy is being written by yourself. Make the right decisions.
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Content is king, but context is God.
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Anyone working for a big company might be skeptical that a large business, or even a strictly online business, can form the same kind of friendly, loyal relationship with customers as a local retailer. I'm saying it's already been done because I lived it.
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I find it fascinating that a lot of business books that do well are from people who've never made any money in business.
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I have no interest in going to Egypt and seeing the pyramids. I'm just not that kind of dude.
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Do what makes you happy. Keep it simple. Do the research. Work hard. Look ahead.
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You can't put out projects that you don't use yourself.
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