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Use every customer point of contact to weave stories about who you are and what your brand stands for.
Gary Vaynerchuk
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Gary Vaynerchuk
Age: 49
Born: 1975
Born: November 14
Author
Computer Scientist
Entrepreneur
Orator
Podcaster
Technology Evangelist
Winegrower
Writer
Babrujsk
Garyvee
Gennady Vaynerchuk
Gary Vee
Gary V
Stands
Customers
Contact
Point
Use
Weave
Stories
Customer
Every
Brand
Brands
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I pride myself in listening. When you have people paying attention to you, your biggest job is to listen what they want. Deliver what your community wants.
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It's a very painful, eye-opening experience to realize, Wait a minute, my dad actually doesn't want me to be successful because he's not happy. Whether you call it misery loves company, it's not like parents are bad people. It's a human trait. It's just a thing.
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The only differentiator in the game is your passion and your hustle.
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Google gives preference to its own products, so having a Google+ account influences your search rankings.
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If you know exactly what you want to be, you need to spend as much time as possible with people who are actually that already.
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What's the ROI of your mum? You can't put a value on a relationship.
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When people are using their devices, it's probable that almost half are networking on social media.
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You can't put out projects that you don't use yourself.
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You have to respect your parents. They are giving you an at-bat. If you're an entrepreneur and go into the family business, you want to grow fast. Patience is important. But respect the other party... My dad and I pulled it off because we really respect each other.
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You didn't grow up driving...you figured it out.
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I hate recording all the shows for the week in one day, because I want to be able to mention current events and pop culture. If Madonna punches Britney in the face today, I want to reference that on 'Wine Library TV' tomorrow. Monday's episode is always the best, because it's hot off the press.
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Great marketing is all about telling your story in such a way that it compels people to buy what you are selling.
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Legacy is greater than currency.
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Without hustle, talent will only carry you so far.
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No matter who you are or what kind of company or organization you work for, your number-one job is to tell your story to the consumer wherever they are, and preferably at the moment they are deciding to make a purchase.
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There's always a wine bully. The one person who did read the 'Wine Spectator,' who tells you what to drink and why the '97 is better than the '98. I want to punch the wine bully in the face. I want to make sure this generation of wine drinkers isn't elitist and snotty. I want it to be about family and bringing people together.
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Brands mature over time, like a marriage. The bond you feel with your spouse is different than when you first met each other. Excitement and discovery are replaced by comfort and depth.
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Really, truly, try to figure out what your palate is all about. If you've determined that you don't like dirty old stinky wine - old-world flavors - you probably like new-world fruit bombs. Stick to Shirazes and California Cabernets or Zinfandels.
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