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Great marketing is all about telling your story in such a way that it compels people to buy what you are selling.
Gary Vaynerchuk
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Gary Vaynerchuk
Age: 48
Born: 1975
Born: November 14
Author
Computer Scientist
Entrepreneur
Orator
Podcaster
Technology Evangelist
Winegrower
Writer
Babrujsk
Garyvee
Gennady Vaynerchuk
Gary Vee
Gary V
Story
Stories
Great
Way
People
Compels
Marketing
Selling
Telling
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I don't know how you can justify leaving any engagement behind in the social Web of 2011.
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Company culture is the backbone of any successful organization.
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Care Immensely or Die: This is a bigger culture shift than you realize.
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Business is a marathon, and most of society thinks it's a sprint.
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I'm a storyteller. I love to tell stories about brands. I love to tell stories, period. I like painting pictures through the words, and that's what I do.
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Today, getting people to hear your story on social media, and then act on it, requires using a platform’s native language, paying attention to context, understanding the nuances and subtle differences that make each platform unique, and adapting your content to match.
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There's always a wine bully. The one person who did read the 'Wine Spectator,' who tells you what to drink and why the '97 is better than the '98. I want to punch the wine bully in the face. I want to make sure this generation of wine drinkers isn't elitist and snotty. I want it to be about family and bringing people together.
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When we launched the WineLibrary website in 1996, I didn't even own a computer yet. I just understood that there was an opportunity here to market in a different way.
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Focus on your strengths, not your weaknesses.
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What you do after you create your content is what truly counts.
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I definitely think there's some way to understand how people emotionally feel about somebody, but I don't think data collects it. They're not going to click your bit.ly link or click your TweetMeme retweet every time.
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Do what makes you happy. Keep it simple. Do the research. Work hard. Look ahead.
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You have to respect your parents. They are giving you an at-bat. If you're an entrepreneur and go into the family business, you want to grow fast. Patience is important. But respect the other party... My dad and I pulled it off because we really respect each other.
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Brands mature over time, like a marriage. The bond you feel with your spouse is different than when you first met each other. Excitement and discovery are replaced by comfort and depth.
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Word of mouth works now, much more than ever. @-reply every single person.
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