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Content is king, but context is God.
Gary Vaynerchuk
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Gary Vaynerchuk
Age: 49
Born: 1975
Born: November 14
Author
Computer Scientist
Entrepreneur
Orator
Podcaster
Technology Evangelist
Winegrower
Writer
Babrujsk
Garyvee
Gennady Vaynerchuk
Gary Vee
Gary V
Context
Content
King
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Kings
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Content is king, but marketing is queen, and runs the household.
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I know I could be the host of 'SportsCenter' in two years if I changed my show today to sports.
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Focus on your strengths, not your weaknesses.
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I have no understanding as to why you wouldn't try to make what you're passionate about work for you.
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Vince McMahon is one of the greatest storytellers of all time, but WWE's not striving for the kind of innovation it's capable of.
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It's very logical: There is proven ROI in doing whatever you can to turn your customers into advocates for your brand or business. The way to create advocates is to offer superior customer service.
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If you're not putting out relevant content in relevant places, you don't exist.
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People who build family businesses are not classically trained. They have to deal with an enormous amount of politics. You think corporate politics are tough? Go work for your dad or your mom.
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Care Immensely or Die: This is a bigger culture shift than you realize.
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The best marketing strategy ever: CARE
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Anyone working for a big company might be skeptical that a large business, or even a strictly online business, can form the same kind of friendly, loyal relationship with customers as a local retailer. I'm saying it's already been done because I lived it.
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Make every decision based on your last years of life instead of your next 10.
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I would argue heavily that the time that has been allocated to social used to come from television, and people are benefitting from it. People who are saying, 'Aw, you're spending all your time on Facebook, or all your time on Twitter,' I'd like to understand what the person used to do with that time.
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Really, truly, try to figure out what your palate is all about. If you've determined that you don't like dirty old stinky wine - old-world flavors - you probably like new-world fruit bombs. Stick to Shirazes and California Cabernets or Zinfandels.
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It's a very painful, eye-opening experience to realize, Wait a minute, my dad actually doesn't want me to be successful because he's not happy. Whether you call it misery loves company, it's not like parents are bad people. It's a human trait. It's just a thing.
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Micro-Content + Community Management = Effective Social Media Marketing
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Stop whining, start hustling.
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Good salespeople sell value and social media is the best place to find this value because of its transparency.
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It's not about what you're saying, it's about how you listen.
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You didn't grow up driving...you figured it out.
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