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It's very logical: There is proven ROI in doing whatever you can to turn your customers into advocates for your brand or business. The way to create advocates is to offer superior customer service.
Gary Vaynerchuk
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Gary Vaynerchuk
Age: 48
Born: 1975
Born: November 14
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Computer Scientist
Entrepreneur
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Technology Evangelist
Winegrower
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Babrujsk
Garyvee
Gennady Vaynerchuk
Gary Vee
Gary V
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There's always a wine bully. The one person who did read the 'Wine Spectator,' who tells you what to drink and why the '97 is better than the '98. I want to punch the wine bully in the face. I want to make sure this generation of wine drinkers isn't elitist and snotty. I want it to be about family and bringing people together.
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Eighty-five per cent of the crowd is going to fall in love with me - they're going to feel it, wow. But fifteen per cent are going to think, 'This guy is obnoxious.' I spend enormous time with them - every negative review of 'Crush It!' on Amazon has a response from me - and I can probably bring back ten of the fifteen.
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What's the ROI of your mum? You can't put a value on a relationship.
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Relationships are leverage. If you give value to someone else first, you have leverage.
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I've done really well on one core principle which is, I think I have an intuitive ability to understand consumer behavior more than the average bear, and I'm not scared to bet the farm on that gut feeling.
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Know the philosophy, know the details, and ignore everything in the middle.
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I pride myself in listening. When you have people paying attention to you, your biggest job is to listen what they want. Deliver what your community wants.
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The only differentiator in the game is your passion and your hustle.
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You have to respect your parents. They are giving you an at-bat. If you're an entrepreneur and go into the family business, you want to grow fast. Patience is important. But respect the other party... My dad and I pulled it off because we really respect each other.
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