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It's very logical: There is proven ROI in doing whatever you can to turn your customers into advocates for your brand or business. The way to create advocates is to offer superior customer service.
Gary Vaynerchuk
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Gary Vaynerchuk
Age: 48
Born: 1975
Born: November 14
Author
Computer Scientist
Entrepreneur
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Podcaster
Technology Evangelist
Winegrower
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Babrujsk
Garyvee
Gennady Vaynerchuk
Gary Vee
Gary V
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Eighty-five per cent of the crowd is going to fall in love with me - they're going to feel it, wow. But fifteen per cent are going to think, 'This guy is obnoxious.' I spend enormous time with them - every negative review of 'Crush It!' on Amazon has a response from me - and I can probably bring back ten of the fifteen.
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When we launched the WineLibrary website in 1996, I didn't even own a computer yet. I just understood that there was an opportunity here to market in a different way.
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The only differentiator in the game is your passion and your hustle.
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Saying hello doesn't have an ROI. It's about building relationships.
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If you do not care about your end user immensely, especially in the next few years, your brand will die.
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