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It's very logical: There is proven ROI in doing whatever you can to turn your customers into advocates for your brand or business. The way to create advocates is to offer superior customer service.

Gary Vaynerchuk

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Gary Vaynerchuk
Age: 48
Born: 1975
Born: November 14
Author
Computer Scientist
Entrepreneur
Orator
Podcaster
Technology Evangelist
Winegrower
Writer
Babrujsk
Garyvee
Gennady Vaynerchuk
Gary Vee
Gary V
Way
Customers
Proven
Service
Brand
Offers
Superior
Turn
Superiors
Create
Brands
Turns
Logical
Roi
Whatever
Educational
Advocates
Business
Offer
Customer

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The reason I was able to grow my business was that every day, after producing 30 minutes of wine television, I spent 15 hours a day replying to every single person's e-mail and every single person's Twitter @ reply.
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We only get to play this game one time, one life.
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What you do after you create your content is what truly counts.
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More contact means more sharing of information, gossiping, exchanging, engaging - in short, more word of mouth.
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I'm a big fan of Mashable and TechCrunch and other outlets like that, but TechMeme obviously does an amazing job of aggregating.
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It's easy to dream about it ... Much harder to execute it ....Work!
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Publicly, they claim to be thrilled to have the opportunity to engage directly with their customers privately, they suspect, maybe even fervently hope, that Facebook and its spawn are fads.
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