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When we launched the WineLibrary website in 1996, I didn't even own a computer yet. I just understood that there was an opportunity here to market in a different way.
Gary Vaynerchuk
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Gary Vaynerchuk
Age: 48
Born: 1975
Born: November 14
Author
Computer Scientist
Entrepreneur
Orator
Podcaster
Technology Evangelist
Winegrower
Writer
Babrujsk
Garyvee
Gennady Vaynerchuk
Gary Vee
Gary V
Way
Launched
Market
Computer
Understood
Opportunity
Didn
Different
Even
More quotes by Gary Vaynerchuk
IQ is a commodity, data is a commodity. I'm far more interested in watching people interact at a restaurant with their smartphone. We can all read 'Tech Crunch,' 'Ad Age.' I would rather be living in the trenches. I would rather be going to Whole Foods in Columbus Circle to watch people shop with their smartphones.
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Google gives preference to its own products, so having a Google+ account influences your search rankings.
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What you do after you create your content is what truly counts.
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Company culture is the backbone of any successful organization.
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You didn't grow up driving...you figured it out.
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I'm not afraid to call a wine that tastes like Skittles or green peppers mixed with orange marmalade. I'll say, 'It tastes like chicken.' I mean, that's not what people think of when they think of wine, but that's what it tastes like to me and it hits home.
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When I was 17 or 18 I wanted to become a wine expert, and my parents wouldn't let me drink. So I was devastated. All I could do was read, and I read and I read. And I'd read something like, you know, 'Subtle hints of cassis.
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Hustling is putting every minute and all your effort into achieving the goal at hand.
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Now, if you truly understand how marketing works today, you know there is no individual six-month campaign there's only the 365-day campaign, during which you produce new content daily.
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I've done really well on one core principle which is, I think I have an intuitive ability to understand consumer behavior more than the average bear, and I'm not scared to bet the farm on that gut feeling.
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The incredible brand awareness and bottom-line profits achievable through social media marketing require hustle, heart, sincerity, constant engagement, long-term commitment, and most of all, artful and strategic storytelling.
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For business, our internet love affair was a gift from the gods.
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It scares the living crap out of me how good wine is at ten dollars.
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Great marketing is all about telling your story in such a way that it compels people to buy what you are selling.
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The person who can dominate during rough times is the person who can dominate, period.
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As much as I love crisp, clean whites, there's always a time for rich but balanced Chardonnays with oak, especially at Thanksgiving.
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It's lonely at the top - if you don't like that, then you don't start a company.
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Market like the year you are in.
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More contact means more sharing of information, gossiping, exchanging, engaging - in short, more word of mouth.
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I'm an entrepreneur first and a wine critic second.
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