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When we launched the WineLibrary website in 1996, I didn't even own a computer yet. I just understood that there was an opportunity here to market in a different way.
Gary Vaynerchuk
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Gary Vaynerchuk
Age: 49
Born: 1975
Born: November 14
Author
Computer Scientist
Entrepreneur
Orator
Podcaster
Technology Evangelist
Winegrower
Writer
Babrujsk
Garyvee
Gennady Vaynerchuk
Gary Vee
Gary V
Way
Launched
Market
Computer
Understood
Opportunity
Didn
Different
Even
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We are in control of the one asset that we all give the most f#%ks about, and that is time.
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I have as big of an ego as it gets, but I have, stunningly, a lot of humility considering some of the accomplishments I've had.
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No matter who you are or what kind of company or organization you work for, your number-one job is to tell your story to the consumer wherever they are, and preferably at the moment they are deciding to make a purchase.
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Without hustle, talent will only carry you so far.
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Use every customer point of contact to weave stories about who you are and what your brand stands for.
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What's the ROI of your Mom?
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I always say that the real success of Wine Library wasn't due to the videos I posted, but to the hours I spent talking to people online afterward, making connections and building relationships.
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As much as I love crisp, clean whites, there's always a time for rich but balanced Chardonnays with oak, especially at Thanksgiving.
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VaynerMedia filters the world how humans interact. This is how people are going to make buying decisions.
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Now, if you truly understand how marketing works today, you know there is no individual six-month campaign there's only the 365-day campaign, during which you produce new content daily.
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I think what's happening for me, it's fun to see other things besides Facebook and Twitter take hold. The maturity of Tumblr as a real player is exciting. I think Pinterest has proved to be a major player. It's fun to see Instagram become a major player. It's fun to watch things like SnapChat, and Vine, try to vie to be the next thing.
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I love people, and the hustle.
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If you know exactly what you want to be, you need to spend as much time as possible with people who are actually that already.
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The reason we love our parents is because they loved us first. Every single company should take this advice.
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I pride myself in listening. When you have people paying attention to you, your biggest job is to listen what they want. Deliver what your community wants.
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Publicly, they claim to be thrilled to have the opportunity to engage directly with their customers privately, they suspect, maybe even fervently hope, that Facebook and its spawn are fads.
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Content is king, but marketing is queen, and runs the household.
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We're living in an era where word-of-mouth is on steroids.
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Market like the year you are in.
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