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VaynerMedia filters the world how humans interact. This is how people are going to make buying decisions.
Gary Vaynerchuk
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Gary Vaynerchuk
Age: 49
Born: 1975
Born: November 14
Author
Computer Scientist
Entrepreneur
Orator
Podcaster
Technology Evangelist
Winegrower
Writer
Babrujsk
Garyvee
Gennady Vaynerchuk
Gary Vee
Gary V
Decisions
Decision
Humans
Going
Make
World
Filters
People
Interact
Buying
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Now, if you truly understand how marketing works today, you know there is no individual six-month campaign there's only the 365-day campaign, during which you produce new content daily.
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On Facebook, the definition of great content is not the content that makes the most sales, but the content that people most want to share with others.
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I know if I stopped hosting 'Wine Library TV,' we'd probably lose 75 percent of our audience, but the remaining 25 percent is still a big number.
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The only differentiator in the game is your passion and your hustle.
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The reason I became successful is because I touched. I touched my community.
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More contact means more sharing of information, gossiping, exchanging, engaging - in short, more word of mouth.
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When we launched the WineLibrary website in 1996, I didn't even own a computer yet. I just understood that there was an opportunity here to market in a different way.
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I pride myself in listening. When you have people paying attention to you, your biggest job is to listen what they want. Deliver what your community wants.
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Really, truly, try to figure out what your palate is all about. If you've determined that you don't like dirty old stinky wine - old-world flavors - you probably like new-world fruit bombs. Stick to Shirazes and California Cabernets or Zinfandels.
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I definitely think there's some way to understand how people emotionally feel about somebody, but I don't think data collects it. They're not going to click your bit.ly link or click your TweetMeme retweet every time.
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Many people who I respected were disappointed when I started 'Wine Library TV.' They thought I was dumbing down wine, but I always knew I was one of the biggest producers of new wine drinkers in the world, and people are realizing it now.
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We only get to play this game one time, one life.
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Care Immensely or Die: This is a bigger culture shift than you realize.
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Anyone working for a big company might be skeptical that a large business, or even a strictly online business, can form the same kind of friendly, loyal relationship with customers as a local retailer. I'm saying it's already been done because I lived it.
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Vince McMahon is one of the greatest storytellers of all time, but WWE's not striving for the kind of innovation it's capable of.
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I'm just always looking forwards. I spend very little time, looking backwards.
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You didn't grow up driving...you figured it out.
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