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VaynerMedia filters the world how humans interact. This is how people are going to make buying decisions.
Gary Vaynerchuk
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Gary Vaynerchuk
Age: 49
Born: 1975
Born: November 14
Author
Computer Scientist
Entrepreneur
Orator
Podcaster
Technology Evangelist
Winegrower
Writer
Babrujsk
Garyvee
Gennady Vaynerchuk
Gary Vee
Gary V
Decision
Humans
Going
Make
World
Filters
People
Interact
Buying
Decisions
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As much as I love crisp, clean whites, there's always a time for rich but balanced Chardonnays with oak, especially at Thanksgiving.
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The truth is that finding happiness in what you do every day is so imperative.
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IQ is a commodity, data is a commodity. I'm far more interested in watching people interact at a restaurant with their smartphone. We can all read 'Tech Crunch,' 'Ad Age.' I would rather be living in the trenches. I would rather be going to Whole Foods in Columbus Circle to watch people shop with their smartphones.
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Word of mouth works now, much more than ever. @-reply every single person.
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You didn't grow up driving...you figured it out.
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I want to own the New York Jets, that's what I want. And I absolutely believe I am going to own the Jets.
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Storytelling is the game. It's what we all do. It's why Nike is Nike, it's why Apple is Apple, it's why Walt Disney built Disney World and it's why Vince McMahon makes a billion dollars.
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Content is king, but marketing is queen, and runs the household.
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Focus on your strengths, not your weaknesses.
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Now, if you truly understand how marketing works today, you know there is no individual six-month campaign there's only the 365-day campaign, during which you produce new content daily.
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Really, truly, try to figure out what your palate is all about. If you've determined that you don't like dirty old stinky wine - old-world flavors - you probably like new-world fruit bombs. Stick to Shirazes and California Cabernets or Zinfandels.
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Eighty-five per cent of the crowd is going to fall in love with me - they're going to feel it, wow. But fifteen per cent are going to think, 'This guy is obnoxious.' I spend enormous time with them - every negative review of 'Crush It!' on Amazon has a response from me - and I can probably bring back ten of the fifteen.
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I'm just always looking forwards. I spend very little time, looking backwards.
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No matter who you are or what kind of company or organization you work for, your number-one job is to tell your story to the consumer wherever they are, and preferably at the moment they are deciding to make a purchase.
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I find it fascinating that a lot of business books that do well are from people who've never made any money in business.
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You have to respect your parents. They are giving you an at-bat. If you're an entrepreneur and go into the family business, you want to grow fast. Patience is important. But respect the other party... My dad and I pulled it off because we really respect each other.
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