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From age 16, I lived and breathed wine. I read every magazine and book about wine.
Gary Vaynerchuk
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Gary Vaynerchuk
Age: 49
Born: 1975
Born: November 14
Author
Computer Scientist
Entrepreneur
Orator
Podcaster
Technology Evangelist
Winegrower
Writer
Babrujsk
Garyvee
Gennady Vaynerchuk
Gary Vee
Gary V
Read
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Every
Breathed
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Magazines
Wine
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I've done really well on one core principle which is, I think I have an intuitive ability to understand consumer behavior more than the average bear, and I'm not scared to bet the farm on that gut feeling.
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It's lonely at the top - if you don't like that, then you don't start a company.
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Care Immensely or Die: This is a bigger culture shift than you realize.
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I didn't start with a lot. I have friends who started with a lot who have now built on top of it, and I'm impressed because I used to think that was a disadvantage. I think there are a million ways to do it.
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I influence anybody who is able to get through the chaos of my first impression.
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Remember the guy in the 80s walking around with a boombox on his shoulder? Why'd he do that? Because it told a story about who he was. Expressing yourself is big business.
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I find it fascinating that a lot of business books that do well are from people who've never made any money in business.
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If you do not care about your end user immensely, especially in the next few years, your brand will die.
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Use every customer point of contact to weave stories about who you are and what your brand stands for.
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As much as I love crisp, clean whites, there's always a time for rich but balanced Chardonnays with oak, especially at Thanksgiving.
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A lot of people can play the piano, but not everyone can be Billy Joel.
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Company culture is a religion, not a sermon.
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Give, give, give, giveā¦ Ask.
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I would argue heavily that the time that has been allocated to social used to come from television, and people are benefitting from it. People who are saying, 'Aw, you're spending all your time on Facebook, or all your time on Twitter,' I'd like to understand what the person used to do with that time.
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It's not about what you're saying, it's about how you listen.
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If there's a problem, we at Wine Library never tell ourselves that once we handle this issue, we'll never have to deal with the person again. We talk to every single person as though we're going to wind up sitting next to that person at his or her mother's house that night for dinner.
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