Running a small country and managing a game is almost synonymous.

Computer games are like any other form of media and entertainment - you have to exercise some moderation. In the same way you can invest a lot of time in a computer game, you can invest a lot of time in watching TV or browsing the Web. So it's an issue of recognizing that this is something you should consume in moderation.

People enjoy media and games in different ways - some people enjoy something that they can take seriously and invest themselves in. That's something we're comfortable with.

We owe a lot to the Internet, for introducing people to technology and virtual space and what not.