People enjoy media and games in different ways - some people enjoy something that they can take seriously and invest themselves in. That's something we're comfortable with.

Running a small country and managing a game is almost synonymous.

Computer games are like any other form of media and entertainment - you have to exercise some moderation. In the same way you can invest a lot of time in a computer game, you can invest a lot of time in watching TV or browsing the Web. So it's an issue of recognizing that this is something you should consume in moderation.

We owe a lot to the Internet, for introducing people to technology and virtual space and what not.