Quote

The most powerful call to action of anything that we've ever tested: Let's get to work.I didnt create that phrase. It came from Rick Scott, the current governor of Florida.

Frank Luntz

Change background

T
T
T

Change font

TAGS & TOPICS

Frank Luntz
Age: 62
Born: 1962
Born: February 23
Consultant
Political Adviser
Political Pundit
Statistician
Frank Ian Luntz
Ever
Current
Rick
Work
Currents
Scott
Create
Governor
Came
Governors
Call
Florida
Powerful
Phrase
Action
Tested
Anything
Phrases

More quotes by Frank Luntz

Image
Most voters would rather have their purse or wallet stolen than be audited by the IRS.
Frank Luntz
Image
Writing a book is the most difficult, anxiety-prone aspect of my life because the words that I put on paper are very serious to me.
Frank Luntz
Image
Nothing guarantees more applause and more support than the call to abolish the IRS.
Frank Luntz
Image
I tell this joke about Barack Obama is the best communicator of our generation: The guy reads a teleprompter better than any Hollywood actor. John McCain, his opponent - Stevie Wonder reads a teleprompter better than John McCain.
Frank Luntz
Image
My father was a dentist, and I always thought that he was one of the 10. It's an interesting way to personalize and humanize, which is one of the most important aspects of communication.
Frank Luntz
Image
What the people now respond - and the goal of those ads is to merely get the name of the medication into the minds of the consumers so that they will ask their doctor about it. That's the whole goal.
Frank Luntz
Image
FedEx is another company that's passionate. When it absolutely, positively has to get there is such a great, aspirational phrase. And FedEx used it for almost a decade to communicate the passion of delivering a package. The more passionate you are, the more successful you are.
Frank Luntz
Image
Politics is gut commercials are gut.
Frank Luntz
Image
Your words have power. Find words that unite. Find words that unify.
Frank Luntz
Image
Richard Nixon will always go down as a failure because of one stupid, moral - and that goes back to that last chapter, on principles.
Frank Luntz
Image
The visual is important. Let's get to work says let's get it done, and that's what they want.
Frank Luntz
Image
People want to be inspired. They want to aspire to something. ... You can have the best product, the best service, the best argument in a debate. But without the effective words you still lose. In the end you need good principles and good language if you are to succeed.
Frank Luntz
Image
The second most important attribute of winners, after understanding the human dimension, is knowing what questions to ask, the rhetorical nature.
Frank Luntz
Image
The public wants to know why or why not. They don't want to know how you're going to do it.
Frank Luntz
Image
The perfect opening is the word imagine, because imagine allows you to communicate in the eyes and the vision of the listener rather than yours. And the best illustration of that is 1984. Room 101 in 1984 - everyone's read it, and we all have our own imagination of what that looks like.
Frank Luntz
Image
A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth.
Frank Luntz
Image
When you're selling a product or service, you don't have - it doesn't have to be absolutely perfect, although I've provided language that is. When you're a politician, one wrong word changes the entire - changes the meaning of something.
Frank Luntz
Image
The eureka moment is two reasons why the output-based standard should be adopted: common sense and accountability. Input-based standards don't encourage energy diversity they don't create any incentives they don't produce solar, hydro, nuclear.
Frank Luntz
Image
While it is important to trash the governor, it should be done in the context of regret, sadness and balance.
Frank Luntz
Image
It's not what you say, it's what people hear.
Frank Luntz