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A Killer Brand exists when an entity derives a disproportionate amount of success in its category because of a compelling and differentiated expectation that comes to be associated with its name.
Frank Lane
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Frank Lane
Age: 85 †
Born: 1896
Born: February 1
Died: 1981
Died: March 19
Businessperson
Cincinnati
Ohio
Category
Brands
Expectation
Exists
Associated
Expectations
Killers
Amount
Entity
Differentiated
Name
Compelling
Disproportionate
Names
Categories
Derives
Success
Killer
Comes
Brand
More quotes by Frank Lane
If you want to see the sunshine, you have to weather the storm.
Frank Lane