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A Killer Brand exists when an entity derives a disproportionate amount of success in its category because of a compelling and differentiated expectation that comes to be associated with its name.
Frank Lane
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Frank Lane
Age: 85 †
Born: 1896
Born: February 1
Died: 1981
Died: March 19
Businessperson
Cincinnati
Ohio
Names
Compelling
Disproportionate
Success
Categories
Derives
Comes
Brand
Killer
Brands
Category
Exists
Expectation
Expectations
Associated
Amount
Killers
Name
Entity
Differentiated
More quotes by Frank Lane
If you want to see the sunshine, you have to weather the storm.
Frank Lane