You need to hire and develop great people. You need to set the vision and trust them to do the right thing. You need to let go of control. That's wonderful for all involved because you're empowering and trusting your people to do what's right for the brand.

You've got to be very insightful about your brand, who you are, and what you mean to people. You've got to be able to inspire the whole organization behind that vision, so that every touch point the consumer experiences with the brand is reflective of that same brand promise.