Quote

Milan is showing a new and different face. At Porta Nuova, too, when they started construction, everyone was up in arms, saying Milan was going to lose its character.

Franca Sozzani

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Franca Sozzani
Age: 66 †
Born: 1950
Born: January 20
Died: 2016
Died: December 22
Journalist
Mantova
Faces
Construction
Everyone
Showing
Character
Arms
Different
Lose
Going
Started
Loses
Saying
Face
Milan

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Fashion has always been very generous. Think of what it has done for curing AIDS.
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I say let Matteo Renzi work. He took over a country that was in disarray, not florid. And not the other way around.
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Instagram has been around for what, maybe a couple of years? Already it has shut down some small blogs - it's a collector of others and those most followed. It's already a selection. I imagine this further selection will take place in the next two years. It's going to be very fast.
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I feel what is in the air. I go with my instinct.
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Everything inspires me. It could be a movie. It could be a book. It could be a house. It could be one word - I'll think for hours and hours about one word sometimes. It could be anything.
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What worries me is that now, communication is virtual.
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As for Instagram, I follow about 100 people, but I am not interested in what a designer is doing or what a friend of a friend is doing. I upload my photos on Instagram.
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Think of Instagram. Journalism will continue to exist, but communication is now visual.
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I like to be risky every day, changing minds every day. I'm not reliable at all in my ideas. I can change my ideas three times a day. I change different things, the parts of the content. But I never change the content of who I am. So my challenge every day is to change and to take risks.
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I am very favorable to the Bourse, to a sale, to what is useful to grow, maintaining jobs, the Made in Italy. It doesn't make any sense and it's parochial to think otherwise. Investors can be French, Russian, as long as they help a business grow.
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I don't understand The Little World of the Past [a reference to the title of the book by Antonio Fogazzaro] that is destined to die.
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You just click and you get 18,000 screen shots on how to apply lipstick, for example, but there will be the same selection that has taken place in paper in digital, too.
Franca Sozzani
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I think very highly of Expo and all is going well. We've seen big problems with [corruption] scandals [at local government level], but it is going forward, with the highest number of participants ever expected.
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Bloggers now have no concept. They are given things they put them on, take pictures, and then just disappear from sight. Who cares?
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You can look up heart and get 100,000 voices, but slowly the ones at the end are no longer credible, so there will be a selection in Web sites, too.
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In New York there are between four and six big designers, and the shows last one week. There is something wrong here. It's our fault. We can't stand up for it. They take our ads, don't they? Why don't they want to stay longer in Milan? Why do we have to comply? We have the most beautiful brands, they are Italians.
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[Patrizio Bertelli or Gildo Zegna] are individuals who are superbusy, traveling all the time. You can't think they will have the time to attend all the meetings.
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I don't like fashionistas. They only wear the brand. You want to become a fashionista? Easy! Spend money.
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Credibility is a must. Think of all those bloggers that kill us with photos outside the shows - there will be a selection there, too. Not because some are less good, but those that do not impose a style will have fewer requests.
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I was doing the Black Issue in 2006 and then went to Africa for Uomo Vogue. I've worked with Gucci and Fendi, committed to create jobs. Fifty percent of those ads went to non-government organizations in Africa. [Nelson] Mandela was on the cover, it helped create attention.
Franca Sozzani