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Remember that a very good sardine is always preferable to a not that good lobster.

Ferran Adria

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Ferran Adria
Age: 62
Born: 1962
Born: May 14
Businessperson
Chef
Cook
Writer
Hospitalet
Ferran Adria
Food
Sardine
Funny
Sardines
Seafood
Remember
Preferable
Good
Lobster
Always
Preference
Chef
Fishes

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In an avant-garde cooking restaurant, it's the experience that's the difference.
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At one point cinema and photography weren't treated as art. Now it's crazy to think they're not. The key question is What is art today? The most important artists of the last 20 years are Steve Jobs and Jonathan Ive, because the influence they have had is incredible and they've changed the world. That is art.
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The menu de degustation is the finest expression of avant-garde cooking.
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El Bulli was created by 2,000 people that passed through it. And we didn't know that something big was happening. It was like a game in a way. You didn't really know how it was going to end up, and people who would leave, they would take a piece of it with them, but they would leave another piece behind.
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What you feel like eating at any given moment is what you should have.
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When you talk about avant-garde cuisine, the surprise factor is really important. For example, I love looking at blogs and the photos, but I'm not that keen on other people taking photos of my dishes.
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Like all disciplines where information is shared and work contributes to their advancement, cuisine should be no different. The kitchen is our life, and we are available to share. We want to share our work so that future generations can cook and create a more efficient, easy and unquestionable quality.
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People wouldn't think of making avant-garde cuisine at home. When people play basketball at home, they can't play like Michael Jordan.
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If you think well, you cook well.
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You need an entire life just to know about tomatoes.
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You cannot get an influence from the cuisine of a country if you don't understand it. You've got to study it.
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I have a drivers licence, but the truth is that I hardly ever drive. I prefer to get around by taxi.
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Could you imagine people eating a painting - if they could introduce a painting into their bodies? It's probably the artist's dream, and we have the opportunity to do so.
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I cant live without activity I cant be sedentary.
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When a customer receives a dish, they get food and design at the same time.
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When I go to a fine dining restaurant, I'm excited and I do expect to find proposals to wake my senses.
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