Quote

It used to be enough just to make a fairly decent product and market it. Not anymore. In the '90s, you've got to have a Corporate Soul.

Faith Popcorn

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Faith Popcorn
Age: 77
Born: 1947
Born: January 1
Author
Blogger
Futurist
Non-Fiction Writer
New York City
New York
Faith Plotkin
Products
Used
Popcorn
Soul
Fairly
Enough
Corporate
Make
Decent
Product
Anymore
Market

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Too many marketers assume that future will hold back and wait until they're ready for it. It won't.
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Just before consumers stop doing something, they do it with a vengeance.
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Women are opening businesses at twice the rate of men ... Forty percent of businesses will be owned by women. Women are saying, I don't belong in this company. I'm sick of fighting this battle.
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We are hungry for things that have touched human hands.
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You can trust a crystal ball about as far as you can throw it.
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This is a dream as old as America itself: give me a piece of land to call my own, a little town where everyone knows my name.
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The trouble in corporate America is that too many people with too much power live in a box (their home), then travel the same road every day to another box (their office).
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Stop competing on price compete on value. Deliver total consumer solutions, rather than just your piece of the solution.
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To offset a depersonalized society, consumers crave recognition of their individuality.
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If the vision is there, the means will follow.
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