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Good advertising is written from one person to another. When it is aimed at millions it rarely moves anyone.

Fairfax M. Cone

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Fairfax M. Cone
Age: 74 †
Born: 1903
Born: February 21
Died: 1977
Died: June 20
Businessperson
Fairfax Mastick Cone
Millions
Written
Anyone
Moving
Another
Aimed
Persons
Moves
Person
Rarely
Good
Advertising

More quotes by Fairfax M. Cone

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Advertising is what you do when you can't go see somebody. That's all it is.
Fairfax M. Cone
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Somebody finally has to get out an ad, often after hours. Somebody has to stare at a blank piece of paper. Probably nothing was ever more bleak. This is probably the very height of lonesomeness. He is one person and he is alone
Fairfax M. Cone