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Good advertising is written from one person to another. When it is aimed at millions it rarely moves anyone.
Fairfax M. Cone
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Fairfax M. Cone
Age: 74 †
Born: 1903
Born: February 21
Died: 1977
Died: June 20
Businessperson
Fairfax Mastick Cone
Good
Advertising
Millions
Written
Anyone
Moving
Another
Aimed
Persons
Moves
Person
Rarely
More quotes by Fairfax M. Cone
Somebody finally has to get out an ad, often after hours. Somebody has to stare at a blank piece of paper. Probably nothing was ever more bleak. This is probably the very height of lonesomeness. He is one person and he is alone
Fairfax M. Cone
Advertising is what you do when you can't go see somebody. That's all it is.
Fairfax M. Cone