Share
×
Inspirational Quotes
Authors
Professions
Topics
Tags
Quote
This is the copywriters task: not to create mass desire — but to channel and direct it.
Eugene Schwartz
Share
Change background
T
T
T
Change font
Original
TAGS & TOPICS
Eugene Schwartz
Create
Desire
Channel
Task
Tasks
Mass
Direct
More quotes by Eugene Schwartz
There is your audience. There is the language. There are the words that they use.
Eugene Schwartz
The greatest mistake marketers make is trying to create demand.
Eugene Schwartz
No sentence can be effective if it contains facts alone. It must also contain emotion, image, logic, and promise.
Eugene Schwartz
The arts not only imbue our sense of sight, balance, movement, touch and hearing, they also lift our logical minds - the traditional focus of modern education - into the reaches of possibility, invention and genius.
Eugene Schwartz