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A vast sector of modern advertising... does not appeal to reason but to emotion like any other kind of hypnoid suggestion, it tries to impress its objects emotionally and then make them submit intellectually.

Erich Fromm

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Erich Fromm
Age: 79 †
Born: 1900
Born: March 23
Died: 1980
Died: March 18
Philosopher
Psychoanalyst
Psychologist
Sociologist
University Teacher
Writer
Frankfurt/Main
Trying
Appeals
Intellectually
Kind
Vast
Sector
Make
Advertising
Suggestions
Like
Objects
Impress
Emotion
Emotionally
Modern
Appeal
Doe
Tries
Reason
Submit
Suggestion

More quotes by Erich Fromm

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Actually, if you take the average American, and studies have shown that, he is really concerned only with private affairs that is to say, with his health, his money and family affairs.
Erich Fromm
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Just as love is an orientation which refers to all objects and is incompatible with the restriction to one object, so is reason a human faculty which must embrace the whole of the world with which man is confronted.
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Our main way of relating ourselves to others is like things relate themselves to things on the market. We want to exchange our own personality - or as one says sometimes, our personality package - for something.
Erich Fromm
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To be loved because of one's merit, because one deserves it, always leaves doubt maybe I did not please the person whom I want to love me, maybe this, or that - there is always a fear that love could disappear.
Erich Fromm
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Love is active penetration of the other person, in which my desire to know is stilled by union. In the act of fusion I know you, I know myself, I know everybody - and I know nothing.
Erich Fromm
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I believe that the unity of man as opposed to other living things derives from the fact that man is the conscious life of himself. Man is conscious of himself, of his future, which is death, of his smallness, of his impotence he is aware of others as others man is in nature, subject to its laws even if he transcends it with his thought.
Erich Fromm
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Religion and nationalism, as well as any custom and any belief however absurd and degrading, if it only connects the individual with others, are refuges from what man most dreads: isolation.
Erich Fromm
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Mother's love always peace as it not to be acquired nor deserved.
Erich Fromm
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Man can be conditioned to behave in almost every desired way but only almost.
Erich Fromm
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It takes a moment to tell someone you love them, but it takes a lifetime to prove it.
Erich Fromm
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We are terribly imaginative, as far as technique in science is concerned. As far as changes in social arrangements are concerned, we lack utterly in imagination.
Erich Fromm
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Thus, the ultimate choice for a man, inasmuch as he is driven to transcend himself, is to create or to destroy, to love or to hate.
Erich Fromm
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I would say love is something everybody talks about, and the need for love is one of the most basic needs of man, namely the experience of union with another being - of becoming one with another being.
Erich Fromm
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Man always dies before he is fully born.
Erich Fromm
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There is nothing inhuman, evil, or irrational which does not give some comfort, provided it is shared by a group.
Erich Fromm
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Having lost religious faith and the humanistic values bound up with it, he [man] concentrated on technical and material values and lost the capacity for deep emotional experiences, for the joy and sadness that accompany them.
Erich Fromm
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Our society is run by a managerial bureaucracy, by professional politicians people are motivated by mass suggestion, their aim is producing more and consuming more, as purposes in themselves.
Erich Fromm
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The mother's and father's attitudes toward the child correspond to the child's own needs.... Mother has the function of making himsecure in life, father has the function of teaching him, guiding him to cope with those problems with which the particular society the child has been born into confronts him.
Erich Fromm
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You have to stop in order to change direction.
Erich Fromm
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The customer is an object to be manipulated, not a concrete person whose aims the businessman is interested to satisfy.
Erich Fromm