Quote

A vast sector of modern advertising... does not appeal to reason but to emotion like any other kind of hypnoid suggestion, it tries to impress its objects emotionally and then make them submit intellectually.

Erich Fromm

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Erich Fromm
Age: 79 †
Born: 1900
Born: March 23
Died: 1980
Died: March 18
Philosopher
Psychoanalyst
Psychologist
Sociologist
University Teacher
Writer
Frankfurt/Main
Kind
Vast
Sector
Make
Advertising
Suggestions
Like
Objects
Impress
Emotion
Emotionally
Modern
Appeal
Doe
Tries
Reason
Submit
Suggestion
Trying
Appeals
Intellectually

More quotes by Erich Fromm

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The customer is an object to be manipulated, not a concrete person whose aims the businessman is interested to satisfy.
Erich Fromm
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Love is a decision, it is a judgment, it is a promise. If love were only a feeling, there would be no basis for the promise to love each other forever. A feeling comes and it may go. How can I judge that it will stay forever, when my act does not involve judgment and decision.
Erich Fromm
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The mother's and father's attitudes toward the child correspond to the child's own needs.... Mother has the function of making himsecure in life, father has the function of teaching him, guiding him to cope with those problems with which the particular society the child has been born into confronts him.
Erich Fromm
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The state of sleep is a state of freedom in which man is not occupied with the manipulation of the outside world.
Erich Fromm
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Thus, the ultimate choice for a man, inasmuch as he is driven to transcend himself, is to create or to destroy, to love or to hate.
Erich Fromm
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Giving is the highest expression of potency.
Erich Fromm
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The danger of the past was that men became slaves. The danger of the future is that men may become robots. True enough, robots do not rebel. But given man's nature, robots cannot live and remain sane, they become ''Golems',' they will destroy their world and themselves because they cannot stand any longer the boredom of a meaningless life.
Erich Fromm
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Chronic boredom compensated or uncompensated constitutes one of the major psychopathological phenomena in contemporary technotronic society, although it is only recently that it has found some recognition.
Erich Fromm
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Man is born as a freak of nature, being within nature and yet transcending it. He has to find principles of action and decision-making which replace the principles of instincts.
Erich Fromm
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Jewish legend says that the world rests on 36 just men: only thirty six, but their moral strength is immense.
Erich Fromm
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I believe indeed that to rescue the humanist tradition of the last decades is of the utmost importance, and that Victor Serge is one of the outstanding personalities representing the socialist aspect of humanism.
Erich Fromm
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Just as love is an orientation which refers to all objects and is incompatible with the restriction to one object, so is reason a human faculty which must embrace the whole of the world with which man is confronted.
Erich Fromm
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There is nothing inhuman, evil, or irrational which does not give some comfort, provided it is shared by a group.
Erich Fromm
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To be loved because of one's merit, because one deserves it, always leaves doubt maybe I did not please the person whom I want to love me, maybe this, or that - there is always a fear that love could disappear.
Erich Fromm
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To be concentrated means to live fully in the present.
Erich Fromm
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Our main way of relating ourselves to others is like things relate themselves to things on the market. We want to exchange our own personality - or as one says sometimes, our personality package - for something.
Erich Fromm
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If I am what I have and if I lose what I have who then am I?
Erich Fromm
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Ger-mans love the ambiguous word, verbal assonances as ends in themselves,vague concepts. Anglosaxons are more clear.
Erich Fromm
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I love in you everybody, I love through you the world, I love in you also myself.
Erich Fromm
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Infantile love follows the principle: I love because I am loved. Mature love follows the principle: I am loved because I love. Immature love says: I love you because I need you. Mature love says: I need you because I love you.
Erich Fromm