Quote

A vast sector of modern advertising... does not appeal to reason but to emotion like any other kind of hypnoid suggestion, it tries to impress its objects emotionally and then make them submit intellectually.

Erich Fromm

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Erich Fromm
Age: 79 †
Born: 1900
Born: March 23
Died: 1980
Died: March 18
Philosopher
Psychoanalyst
Psychologist
Sociologist
University Teacher
Writer
Frankfurt/Main
Kind
Vast
Sector
Make
Advertising
Suggestions
Like
Objects
Impress
Emotion
Emotionally
Modern
Appeal
Doe
Tries
Reason
Submit
Suggestion
Trying
Appeals
Intellectually

More quotes by Erich Fromm

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If you do not smile, you are judged lacking in a 'pleasing personality' - and you need to have a pleasing personality if you want to sell your services, whether as a waitress, a salesman, or a physician.
Erich Fromm
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The lust for power is not rooted in strength but in weakness.
Erich Fromm
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To die is poignantly bitter, but the idea of having to die without having lived is unbearable.
Erich Fromm
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The paradoxical and tragic situation of man is that his conscience is weakest when he needs it most.
Erich Fromm
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We talk about equality, about happiness, about freedom - and about the spiritual values of religion, and about God - and in our daily life, we act on principles which are different, and partly contradictory.
Erich Fromm
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We substitute, or we rather hide, this fear of real intimacy by a superficial kind of friendliness, which is quite nice, but nevertheless, very shallow.
Erich Fromm
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. . . freedom to creat and construct, to wonder and to venture. Such freedom requires that the individual be active and responsible, not a slave or a well-fed cog in the machine . . . It is not enough that men are not slaves if social conditions further the existence of automatons, the result will not be love of life, but love of death.
Erich Fromm
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Not he who has much is rich, but he who gives much.
Erich Fromm
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It seems that great minds a hundred years ago saw what would happen today or tomorrow, while we to whom it is happening blind ourselves in order not to be disturbed in our daily routine.
Erich Fromm
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Just as love is an orientation which refers to all objects and is incompatible with the restriction to one object, so is reason a human faculty which must embrace the whole of the world with which man is confronted.
Erich Fromm
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The person who gives up his individual self and becomes an automaton, identical with millions of other automatons around him, need not feel alone and anxious any more. But the price he pays, however, is high it is the loss of his self.
Erich Fromm
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That is not quite enough to make one happy, if one spends eight hours a day in something which in itself has no meaning and interest, except that one gains money from it.
Erich Fromm
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Respect is not fear and awe it...[is]the ability to see a person as he is, to be aware of his unique individuality. Respect, thus, implies the absence of exploitation. I want the loved person to grow and unfold for his own sake, and in his own ways, and not for the purpose of serving me.
Erich Fromm
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Every society by its own practice of living and by the mode of relatedness, of feelings, and perceiving, develops a system of categories which determines the forms of awareness.
Erich Fromm
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The sick individual finds himself at home with all other similarly sick individuals. The whole culture is geared to this kind of pathology.
Erich Fromm
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It is true that one has to think first and then to act - but it's also true that if one has no possibility of acting, one's thinking kind of becomes empty and stupid.
Erich Fromm
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Like the effect of advertising upon the customer, the methods of political propaganda tend to increase the feeling of insignificance of the individual voter.
Erich Fromm
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What is for me socialism is exactly the opposite of a bureaucratically-managed culture.
Erich Fromm
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While we teach knowledge, we are losing that teaching which is the most important one for human development: the teaching which can only be given by the simple presence of a mature, loving person.
Erich Fromm
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A new question has arisen in modern man's mind, the question, namely, whether life is worth living...No sensible answer can be given to the question...because the question does not make any sense.
Erich Fromm