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The funny thing about advertising is that it's not a zero-sum game... Historically, in the digital ad world, pie has gotten larger and it's possible for everyone to win, and it's perfectly possible that will continue to be true for quite some time.

Eric Schmidt

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Eric Schmidt
Age: 69
Born: 1955
Born: April 27
Art Collector
Businessperson
Computer Scientist
Electrical Engineer
Engineer
Software Engineer
University Teacher
Washington
District of Columbia
Eric E. Schmidt
Eric Emerson Schmidt
Games
Digital
Funny
Perfectly
Everyone
Advertising
Historically
True
Continue
Pie
Thing
Game
Ads
Time
Quite
Zero
World
Possible
Larger
Winning
Gotten

More quotes by Eric Schmidt

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The characteristic of great innovators and great companies is they see a space that others do not. They don't just listen to what people tell them they actually invent something new, something that you didn't know you needed, but the moment you see it, you say, 'I must have it.'
Eric Schmidt
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Silicon Valley's involvement with Washington dates from one event, which was John Scully - who was the CEO of Apple - had dinner with President Clinton and Vice President Gore in 1993. And we're all going, like, 'What's going on? Why would we have dinner with the president?'
Eric Schmidt
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Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.
Eric Schmidt
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There clearly are cases where evil people exist, but you don't have to violate the privacy of every single citizen of America to find them.
Eric Schmidt
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The trend has been mobile was winning. It's now won.
Eric Schmidt
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When companies are growing quickly and they are having a lot of impact, careers take care of themselves.... If you’re offered a seat on a rocket ship, don’t ask what seat. Just get on.
Eric Schmidt
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I used to say that you'll have 10 IP address on your body... and it looks like that's going to happen through medical monitoring.
Eric Schmidt
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Every two days now we create as much information as we did from the dawn of civilization up until 2003.
Eric Schmidt
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It's very difficult for governments to dominate the Internet because it's so difficult to control. People want to be free. People want to hear multiple voices. They want to make their own decisions. And people who see things will report things.
Eric Schmidt
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Amazon has well passed any expectations of its ability to change distribution and marketing.
Eric Schmidt
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The average American doesnt realize how much of the laws are written by lobbyists.
Eric Schmidt
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It looks like the thing that separates out the capable students from the really successful ones is not so much their knowledge...but their persistence at something.
Eric Schmidt
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We want to make sure the thing you're looking for is on Google 100 percent of the time.
Eric Schmidt
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Find a way to say “Yes” to things. Say yes to invitations to a new country, say yes to meet new friends, say yes to learning a new language, picking up a new sport. Yes is how you get your first job, and your next job. Yes is how you find your spouse, and even your kids.
Eric Schmidt
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I think of Google as a set of overlapping things. It's a consumer platform, consumer phenomenon of which search is its fundamental activity, but there are many other things you can do than search... I think of Google as an advertising company who services the broader advertising industry in the ways that you know.
Eric Schmidt
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If you thought when you got your job at 20 that it would never change you were misinformed. Retrain yourself to be curious.
Eric Schmidt
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There is a science to managing high tech businesses, and it needs to be respected. One of them is that in technology businesses, leadership is temporary. It's constantly recycling. So the asset has limited lifetime.
Eric Schmidt
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I believe that this notion of self-publishing, which is what Blogger and blogging are really about, is the next big wave of human communication. The last big wave was Web activity. Before that one it was e-mail. Instant messaging was an extension of e-mail, real-time e-mail.
Eric Schmidt
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Search companies, which I won't mention by name, tried to do so many things at the same time, they forgot all about search. They either missed the next revolution of search or they created an opening for a Google to enter.
Eric Schmidt
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Remember, when you go to YouTube, you do a search. When you go to Google, you do a search. As we get the search integrated between YouTube and Google, which we're working on, it will drive a lot of traffic into both places. So the trick, overall, is generating more searches, more uses of Google.
Eric Schmidt