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One of the unintended negative consequences of online advertising has been the loss of value in traditional classifieds. It's simply quicker, simply easier for an end user who's online, on a broadband connection, to look things up and to figure out what they want to buy.

Eric Schmidt

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Eric Schmidt
Age: 69
Born: 1955
Born: April 27
Art Collector
Businessperson
Computer Scientist
Electrical Engineer
Engineer
Software Engineer
University Teacher
Washington
District of Columbia
Eric E. Schmidt
Eric Emerson Schmidt
Looks
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Things
Loss
Connection
Value
Advertising
Unintended
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Online

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We're about to see an acceleration in technological platforms that, for marketers, will be on a scale rivalled only by the arrival of color TV.
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If you thought when you got your job at 20 that it would never change you were misinformed. Retrain yourself to be curious.
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Amazon has well passed any expectations of its ability to change distribution and marketing.
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Washington - having spent a lot of time there, I grew up there and have spent a lot of time there recently - is largely defined by detailed analytical views and policy choices that are not very good. You know, each policy choice has a winner and a loser, right? Somebody's ox is getting gored.
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We know where you are. We know where you've been. We can more or less know what you're thinking about.
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Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.
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The funny thing about advertising is that it's not a zero-sum game... Historically, in the digital ad world, pie has gotten larger and it's possible for everyone to win, and it's perfectly possible that will continue to be true for quite some time.
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In a networked world, trust is the most important currency.
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Show us 14 photos of yourself and we can identify who you are.
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By the summer of 2012, the majority of the televisions you see in stores will have Google TV embedded.
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There's been spying for years, there's been surveillance for years, and so forth, I'm not going to pass judgement on that, it's the nature of our society.
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Technology is always evolving, and companies.. not just search companies.. can't be afraid to take advantage of change.
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Brands are the solution, not the problem. Brands are how you sort out the cesspool.
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There is a science to managing high tech businesses, and it needs to be respected. One of them is that in technology businesses, leadership is temporary. It's constantly recycling. So the asset has limited lifetime.
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Even though Google may do very well, there will always be an alternative to what Google is doing, and people will always have the free choice... because there's no way for us to prevent them from exercising that choice. That is one of the key aspects of why the Internet has been so successful. No technologies can dominate.
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For those who say you're thinking too big... be smart enough not to listen. For those who say the odds are too small ... be dumb enough to give it a shot. And for those who ask, how can you do that?... look them in the eyes and say, I'll figure it out.
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I think of Google as a set of overlapping things. It's a consumer platform, consumer phenomenon of which search is its fundamental activity, but there are many other things you can do than search... I think of Google as an advertising company who services the broader advertising industry in the ways that you know.
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The Internet is really about highly specialized information, highly specialized targeting.
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I do want to emphasize that we've seen an explosion in the use of Google Maps and Google Earth for education. The earth is a special place. It is our home and it's why we're all here. And the ability to see what's really going on the earth, the good stuff and the bad stuff, at the level that you can, is phenomenal.
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People are good at intuition, living our lives. What are computers good at? Memory.
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