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The way forward is to learn to see every startup in any industry as a grand experiment.

Eric Ries

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Eric Ries
Age: 45
Born: 1979
Born: September 22
Author
Entrepreneur
Writer
Experiments
Forward
Industry
Learn
Every
Way
Experiment
Grand

More quotes by Eric Ries

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In the old economy, it was all about having the answers. But in today’s dynamic, lean economy, it’s more about asking the right questions. A More Beautiful Question is about figuring out how to ask, and answer, the questions that can lead to new opportunities and growth.
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The only person who can put you out of business, in the early days, is yourself.
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If you cannot fail, you cannot learn.
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A head start is rarely large enough to matter, and time spent in stealth mode-away from customers-is unlikely to provide a head start. The only way to win is to learn faster than anyone else.
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New Customers come from the action of past customers
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What differentiates the success stories from the failures is that the successful entrepreneurs had the foresight, the ability, and the tools to discover which parts of their plans were working brilliantly and which were misguided, and adapt their strategies accordingly.
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Leadership requires creating conditions that enable employees to do the kinds of experimentation that entrepreneurship requires.
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Reading is good, action is better.
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Zero invites imagination, but small numbers invite questions about whether large numbers will ever materialize.
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Every startup has a chance to change the world, by bringing not just a new product, but an entirely new institution into existence.
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There is much that public policy can do to support American entrepreneurs. Health insurance reform will make it easier for entrepreneurs to take a chance on a new business without putting their family's health at risk. Tort reform will make it easier to take prudent risks on new products in a number of sectors.
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Products a start-up builds are really experiments…Learning about how to build a sustainable business is the outcome of those experiments [which follow] a three-step process: Build, measure, learn.” “[A startup is] … an organization dedicated to creating something new under conditions of extreme uncertainty.
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Here in Silicon Valley, I have taken part in hundreds of conversations trying to convince people to dive in and become entrepreneurs. All too often, innovators with good, safe, jobs are unwilling to put their family's access to health care at risk by walking away from company-backed medical insurance.
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Using the Lean Startup approach, companies can create order not chaos by providing tools to test a vision continuously.
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If you don't know who your customer is, you don't know what quality is.
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Vanity metrics are the numbers you want to publish on TechCrunch to make your competitors feel bad.
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This is one of the most important lessons of the scientific method: if you cannot fail, you cannot learn.
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If we stopped wasting people's time, what would they do with it?
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When Steve Jobs and Steve Wozniak created Apple computer in a garage in Palo Alto, it heralded the beginning of the PC revolution that ultimately dealt a death-blow to dozens of older companies.
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Meritocracy is a good thing. Whenever possibly, people should be judged based on their work and results, not superficial qualities.
Eric Ries