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The way forward is to learn to see every startup in any industry as a grand experiment.

Eric Ries

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Eric Ries
Age: 45
Born: 1979
Born: September 22
Author
Entrepreneur
Writer
Way
Experiment
Grand
Experiments
Forward
Industry
Learn
Every

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New Customers come from the action of past customers
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A solid process lays the foundation for a healthy culture, one where ideas are evaluated by merit and not by job title.
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Reading is good, action is better.
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The only person who can put you out of business, in the early days, is yourself.
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Here in Silicon Valley, I have taken part in hundreds of conversations trying to convince people to dive in and become entrepreneurs. All too often, innovators with good, safe, jobs are unwilling to put their family's access to health care at risk by walking away from company-backed medical insurance.
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The attributes for entrepreneurs cut both ways. You need the ability to ignore inconvenient facts and see the world as it should be and not as it is. This inspires people to take huge leaps of faith. But this blindness to facts can be a liability, too. The characteristics that help entrepreneurs succeed can also lead to their failure.
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A head start is rarely large enough to matter, and time spent in stealth mode-away from customers-is unlikely to provide a head start. The only way to win is to learn faster than anyone else.
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All innovation begins with vision. It’s what happens next that is critical.
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The only way to win is to learn faster than anyone else.
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If you don't know who your customer is, you don't know what quality is.
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This is one of the most important lessons of the scientific method: if you cannot fail, you cannot learn.
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Vanity metrics are the numbers you want to publish on TechCrunch to make your competitors feel bad.
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Meritocracy is a good thing. Whenever possibly, people should be judged based on their work and results, not superficial qualities.
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There is much that public policy can do to support American entrepreneurs. Health insurance reform will make it easier for entrepreneurs to take a chance on a new business without putting their family's health at risk. Tort reform will make it easier to take prudent risks on new products in a number of sectors.
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Every startup has a chance to change the world, by bringing not just a new product, but an entirely new institution into existence.
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Entrepreneurs always pitch their idea as 'the X of Y,' so this is going to be 'the Microsoft of food.' And yet disruptive innovations usually don't have that character. Most of the time, if something seems like a good idea, it probably isn't.
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In the old economy, it was all about having the answers. But in today’s dynamic, lean economy, it’s more about asking the right questions. A More Beautiful Question is about figuring out how to ask, and answer, the questions that can lead to new opportunities and growth.
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If we stopped wasting people's time, what would they do with it?
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Leadership requires creating conditions that enable employees to do the kinds of experimentation that entrepreneurship requires.
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Science and vision are not opposites or even at odds. They need each other. I sometimes hear other startup folks say something along the lines of: 'If entrepreneurship was a science, then anyone could do it.' I'd like to point out that even science is a science, and still very few people can do it, let alone do it well.
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