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Products a start-up builds are really experiments…Learning about how to build a sustainable business is the outcome of those experiments [which follow] a three-step process: Build, measure, learn.” “[A startup is] … an organization dedicated to creating something new under conditions of extreme uncertainty.

Eric Ries

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Eric Ries
Age: 45
Born: 1979
Born: September 22
Author
Entrepreneur
Writer
Business
Follow
Uncertainty
Three
Creating
Experiments
Something
Conditions
Extremes
Builds
Really
Steps
Measure
Sustainable
Learning
Organization
Outcome
Start
Build
Outcomes
Learn
Step
Dedicated
Process
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Extreme

More quotes by Eric Ries

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If you don't know who your customer is, you don't know what quality is.
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If the plan is to see what happens, a team is guaranteed to succeed - at seeing what happens - but won't necessarily gain validated learning - If you cannot fail, you cannot learn.
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All innovation begins with vision. It’s what happens next that is critical.
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A head start is rarely large enough to matter, and time spent in stealth mode-away from customers-is unlikely to provide a head start. The only way to win is to learn faster than anyone else.
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Zero invites imagination, but small numbers invite questions about whether large numbers will ever materialize.
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As an entrepreneur, I knew that if my company failed, I could always try again. So I often felt that the only real risk of true financial ruin came from the possibility of a serious illness that either exceeded my insurance plans lifetime limits, or was not covered due to rescission.
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Because startups often accidentally build something nobody wants, it doesn’t matter much if they do it on time and on budget. The goal of a startup is to figure out the right thing to build - the thing customers want and will pay for - as quickly as possible.
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New Customers come from the action of past customers
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If you cannot fail, you cannot learn.
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Reading is good, action is better.
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Vanity metrics are the numbers you want to publish on TechCrunch to make your competitors feel bad.
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If we stopped wasting people's time, what would they do with it?
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Every startup has a chance to change the world, by bringing not just a new product, but an entirely new institution into existence.
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There is no greater country on Earth for entrepreneurship than America. In every category, from the high-tech world of Silicon Valley, where I live, to University R&D labs, to countless Main Street small business owners, Americans are taking risks, embracing new ideas and - most importantly - creating jobs.
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Most companies are busy making their products worse, not better. Updating is almost always a disaster.
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What differentiates the success stories from the failures is that the successful entrepreneurs had the foresight, the ability, and the tools to discover which parts of their plans were working brilliantly and which were misguided, and adapt their strategies accordingly.
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When Steve Jobs and Steve Wozniak created Apple computer in a garage in Palo Alto, it heralded the beginning of the PC revolution that ultimately dealt a death-blow to dozens of older companies.
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I would say, as an entrepreneur everything you do - every action you take in product development, in marketing, every conversation you have, everything you do - is an experiment. If you can conceptualize your work not as building features, not as launching campaigns, but as running experiments, you can get radically more done with less effort.
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A solid process lays the foundation for a healthy culture, one where ideas are evaluated by merit and not by job title.
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Meritocracy is a good thing. Whenever possibly, people should be judged based on their work and results, not superficial qualities.
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