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Reading is good, action is better.

Eric Ries

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Eric Ries
Age: 45
Born: 1979
Born: September 22
Author
Entrepreneur
Writer
Reading
Action
Better
Good

More quotes by Eric Ries

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We must learn what customers really want, not what they say they want or what we think they should want.
Eric Ries
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The big question of our time is not Can it be built? but Should it be built? This places us in an unusual historical moment: our future prosperity depends on the quality of our collective imaginations.
Eric Ries
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Meritocracy is a good thing. Whenever possibly, people should be judged based on their work and results, not superficial qualities.
Eric Ries
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If you don't know who your customer is, you don't know what quality is.
Eric Ries
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New Customers come from the action of past customers
Eric Ries
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Using the Lean Startup approach, companies can create order not chaos by providing tools to test a vision continuously.
Eric Ries
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I would say, as an entrepreneur everything you do - every action you take in product development, in marketing, every conversation you have, everything you do - is an experiment. If you can conceptualize your work not as building features, not as launching campaigns, but as running experiments, you can get radically more done with less effort.
Eric Ries
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The mistake isn't releasing something bad. The mistake is to launch it and get PR people involved. You don't want people to start amping up expectations for an early version of your product. The best entrepreneurship happens in low-stakes environments where no one is paying attention, like Mark Zuckerberg's dorm room at Harvard.
Eric Ries
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The only person who can put you out of business, in the early days, is yourself.
Eric Ries
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A solid process lays the foundation for a healthy culture, one where ideas are evaluated by merit and not by job title.
Eric Ries
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The only way to win is to learn faster than anyone else.
Eric Ries
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What differentiates the success stories from the failures is that the successful entrepreneurs had the foresight, the ability, and the tools to discover which parts of their plans were working brilliantly and which were misguided, and adapt their strategies accordingly.
Eric Ries
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The lesson of the MVP is that any additional work beyond what was required to start learning is waste, no matter how important it might have seemed at the time.
Eric Ries
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A head start is rarely large enough to matter, and time spent in stealth mode-away from customers-is unlikely to provide a head start. The only way to win is to learn faster than anyone else.
Eric Ries
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Vanity metrics are the numbers you want to publish on TechCrunch to make your competitors feel bad.
Eric Ries
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Most companies are busy making their products worse, not better. Updating is almost always a disaster.
Eric Ries
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Zero invites imagination, but small numbers invite questions about whether large numbers will ever materialize.
Eric Ries
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Learning to see waste and systematically eliminate it has allowed lean companies such as Toyota to dominate entire industries. Lean thinking defines value as 'providing benefit to the customer' anything else is waste.
Eric Ries
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Don’t be in a rush to get big. Be in a rush to have a great product.
Eric Ries
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Products a start-up builds are really experiments…Learning about how to build a sustainable business is the outcome of those experiments [which follow] a three-step process: Build, measure, learn.” “[A startup is] … an organization dedicated to creating something new under conditions of extreme uncertainty.
Eric Ries